Director of Marketing Performance and Data Analytics

2 weeks ago


London, United Kingdom Nothing Full time

Influencer Marketing Strategy: Develop and execute influencer marketing strategies that align with Nothing Technology's brand and product goals. Identify and onboard influential individuals and organisations who can authentically represent our brand.
Culture Marketing: Stay up-to-date with current cultural trends, events, and movements that can be leveraged to promote our products. Develop brand marketing campaigns that tap into relevant cultural moments.
Content Collaboration: Collaborate with influencers, creators, and cultural partners to produce engaging and authentic content that resonates with our target audience.
Collaborate with like minded brands to produce engaging and authentic projects that resonate with our target audience.
Negotiate contracts and compensation when necessary.
Continuously analyse the performance of influencer and culture marketing campaigns, using data and metrics to assess the effectiveness of each initiative. Budget Management: Develop and manage the budget for influencer and culture marketing activities, ensuring cost-effectiveness and ROI.
Cross-functional Collaboration: Work closely with the brand, creative, product, content, and social media teams to ensure alignment and integration of influencer and culture marketing into broader marketing strategies.
Compliance and Legal: Ensure all influencer marketing activities comply with relevant regulations and guidelines. Proven experience in influencer marketing and culture marketing, ideally within the tech or consumer electronics industry
Strong knowledge of pop culture, internet culture, and social media trends
Proficiency in data analysis and marketing analytics tools
Creative thinking and a keen eye for emerging trends
Strong project management skills
A passion for technology and a deep understanding of Nothing Technology's brand
Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus
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