FMCG Brand Marketing Manager

1 day ago

Slough Berkshire, United Kingdom Mattel Full time

It's our heritage and it's also our future. We create innovative products and experiences that inspire, entertain and develop children through play. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Senior Brand Manager will be the local expert in the brands/categories designated, driving expertise on the brands/categories he/she oversees, ensure effective, creative and efficient implementation of marketing plans and working with local agencies. Furthermore, the position will act as Marketing interface with both internal and external customers.
This position, under the guidance of the local Marketing Manager, is accountable for crafting and implementing a strategic marketing growth plan across a key toy category. The position will work with a wide number of stakeholders including Global Brand Teams, Regional Brand Teams, Sales and Insights. The individual will be responsible for adapting and implementing key marketing strategies defined by the Regional/Global Brand Marketing Teams and consistent brand direction, as well as driving the local specificities of the category.
Competitive base salary + annual bonus
~ Private Healthcare & Dental schemes
~ Hybrid and flexible working, early finish on a Fridays
~ Pension plan co-funding (up to 10.25 days of annual leave plus 8 public holidays
~ A variety of employee perks and discounts

Select the line by channel/customer and manage product information, validate translations and localization of creative assets
Drive consistent flawless execution of brand activation plans by ensuring effective implementation of brand strategies and action plans
Coordinate communication plans following brand communication strategies:
Be the primary contact for local media agency
Own the PR strategy for the brand, working with internal and external PR resources
Responsible for brand activities across traditional medias and for content placement if any
Partner with the local Digital team to execute consumer engagement digital activities
Develop and drive execution of brand retail activation plans
Partner closely with Regional Brand Marketing and Communication teams, with local Sales, Licensor partners to drive sales, revenue and market share
Contribute to driving customer engagement through presentations of product lines, brand plans, ad-hoc presentations to local Sales teams and key local customers
Manage local A&P Budget
Degree in Marketing, Sales, Business Administration (Bachelor/Master/Diploma) or equivalent experience
Strong and proven experience and results in Marketing, Customer Marketing roles in Toys, FMCG or licensed consumer goods, Apparel or the Health and Beauty industry
Great tactical skills, ability to react quickly to changing situations
Ability to work on a wide variety of projects within deadlines
Fluent in written and spoken English with excellent communication skills
We are a performance driven company. Mattel is a leading global toy company and owner of one of the strongest catalogs of children's and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.
We welcome all job seekers including minorities, females, individuals with disabilities, and those of all sexual orientations and gender identities.
Videos To Watch
#

  • FMCG Brand Marketing Manager

    3 weeks ago

    Slough, Berkshire, United Kingdom KP Snacks Full time

    Assistant Brand Manager – popchips Slough - Hybrid (2-3 days per week in HQ) Attractive base salary  Bonus scheme - with an excellent track record of over-achievement Annual Salary Review Medicash health cash plan / Private healthcare (role/grade dependent) / Digital GP service and Best Doctors (2nd Medical Opinion service) and Cancer care ...

  • FMCG Brand Marketing Manager

    3 weeks ago

    Slough, Berkshire, United Kingdom KP Snacks Full time

    Assistant Brand Manager – popchips Slough - Hybrid (2-3 days per week in HQ) Attractive base salary  Bonus scheme - with an excellent track record of over-achievement Annual Salary Review Medicash health cash plan / Private healthcare (role/grade dependent) / Digital GP service and Best Doctors (2nd Medical Opinion service) and Cancer care ...

  • FMCG Brand Marketing Manager

    3 weeks ago

    Slough, Berkshire, United Kingdom KP Snacks Full time

    Assistant Brand Manager – Lighter Snacking, Hula Hoops & The Hundred Slough - Hybrid (2-3 days per week in HQ) Attractive base salary  Bonus scheme - with an excellent track record of over-achievement Annual Salary Review Medicash health cash plan / Private healthcare (role/grade dependent) / Digital GP service and Best Doctors (2nd Medical...

  • FMCG Brand Marketing Manager

    3 weeks ago

    Slough, Berkshire, United Kingdom KP Snacks Full time

    Assistant Brand Manager – Lighter Snacking, Hula Hoops & The Hundred Slough - Hybrid (2-3 days per week in HQ) Attractive base salary  Bonus scheme - with an excellent track record of over-achievement Annual Salary Review Medicash health cash plan / Private healthcare (role/grade dependent) / Digital GP service and Best Doctors (2nd Medical...

  • FMCG Brand Marketing Manager

    3 weeks ago

    Slough, Berkshire, United Kingdom KP Snacks Full time

    Assistant Brand Manager Lighter Snacking, Hula Hoops & The Hundred Slough - Hybrid (2-3 days per week in HQ) Attractive base salary Bonus scheme - with an excellent track record of over-achievement Annual Salary Review Medicash health cash plan / Private healthcare (role/grade dependent) / Digital GP service and Best Doctors (2nd Medical...

  • FMCG Brand Marketing Manager

    3 weeks ago

    Slough, Berkshire, United Kingdom KP Snacks Full time

    Brand Manager - Tyrrells Slough (Hybrid - 3 days a week office based) Our office location is Slough, with travel required to relevant manufacturing sites (Herefordshire and Staffordshire) and agency partners We’re looking for an enthusiastic, professional and astute Brand Manager to support the strategic development and profitable growth of the...

  • FMCG Brand Marketing Manager

    3 weeks ago

    Slough, Berkshire, United Kingdom KP Snacks Full time

    Brand Manager - Tyrrells Slough (Hybrid - 3 days a week office based) Our office location is Slough, with travel required to relevant manufacturing sites (Herefordshire and Staffordshire) and agency partners We’re looking for an enthusiastic, professional and astute Brand Manager to support the strategic development and profitable growth of the...

  • FMCG Brand Marketing Manager

    1 week ago

    Slough, United Kingdom KP Snacks Full time

    Assistant Brand Manager – popchips Slough - Hybrid (2-3 days per week in HQ) Attractive base salary  Bonus scheme - with an excellent track record of over-achievement Annual Salary Review Medicash health cash plan / Private healthcare (role/grade dependent) / Digital GP service and Best Doctors (2nd Medical Opinion service) and Cancer care Holiday...

  • Marketing Coordinator for FMCG Brands

    3 weeks ago

    Slough, Slough, United Kingdom KP Snacks Full time

    At KP Snacks, we're passionate about creating happy snacking moments. With iconic brands like Hula Hoops, Pom-Bear, McCoys, and more, we're one of the most loved snacks companies in the UK.About the RoleWe're seeking a talented Assistant Brand Manager to support our growth plans across a fantastic portfolio of family fun brands. As an ideal opportunity for a...

  • Interim Senior Brand Manager/ Marketing Manager

    1 week ago

    Berkshire, United Kingdom Michael Page Full time

    An exciting opportunity has arisen for an Interim Senior Brand Manager/ Marketing Manager for a global FMCG business. This role will support across NPD projects and brand communications campaigns and provide a hybrid structure; 1-2 days per week in Berkshire. This role could also be considered across a 4 day week. Client Details A global FMCG business...

  • Brands Marketing Manager

    1 week ago

    Slough, United Kingdom Kp Snacks Full time

    Assistant Brand Manager – Lighter Snacking, Hula Hoops & The Hundred Slough - Hybrid (2-3 days per week in HQ) Attractive base salary  Bonus scheme - with an excellent track record of over-achievement Annual Salary Review Medicash health cash plan / Private healthcare (role/grade dependent) / Digital GP service and Best Doctors (2nd Medical Opinion...

  • Senior Brand Manager

    1 week ago

    Berkshire, United Kingdom Michael Page Full time

    This is a rewarding opportunity for an innovative and driven Senior Brand Manager to make a significant impact within the FMCG industry. The successful candidate will join a vibrant team, bringing your creative flair and expertise to the table. Client Details This company is a renowned player in the FMCG industry with a portfolio of household name brands....

  • Senior Brand Manager

    3 weeks ago

    Berkshire, United Kingdom Michael Page Full time

    This is a rewarding opportunity for an innovative and driven Senior Brand Manager to make a significant impact within the FMCG industry. The successful candidate will join a vibrant team, bringing your creative flair and expertise to the table.Client DetailsThis company is a renowned player in the FMCG industry with a portfolio of household name brands. Due...

  • Brand Marketing Specialist

    2 weeks ago

    Slough, Slough, United Kingdom Kp Snacks Full time

    Are you passionate about creating happy snacking moments? Do you have a passion for brands and marketing? If yes, we'd love to hear from you!KP Snacks is a leading UK snacks company with iconic brands like Hula Hoops, Pom-Bear, and McCoys. We're looking for an Assistant Brand Manager to support the growth of our family fun brands.The successful candidate...

  • Marketing Manager

    2 weeks ago

    Slough, Slough, United Kingdom KP Snacks Full time

    Company Overview: KP Snacks is a leading snacks company in the UK, known for iconic brands like Hula Hoops, Pom-Bear, and KP. We're passionate about creating happy snacking moments and have big ambitions for our brands.Salary: The estimated annual salary for this role is £45,000-£55,000, depending on experience and location. This includes an attractive...

  • Assistant Brand Manager

    3 weeks ago

    Slough, Berkshire, United Kingdom KP Snacks Full time

    Assistant Brand Manager – popchips Slough - Hybrid (2-3 days per week in HQ) Package: Attractive base salary  Bonus scheme - with an excellent track record of over-achievement Annual Salary Review Medicash health cash plan / Private healthcare (role/grade dependent) / Digital GP service and Best Doctors (2nd Medical Opinion service) and Cancer care ...

  • Assistant Brand Manager

    3 weeks ago

    Slough, Berkshire, United Kingdom KP Snacks Full time

    Assistant Brand Manager – popchips Slough - Hybrid (2-3 days per week in HQ) Package: Attractive base salary  Bonus scheme - with an excellent track record of over-achievement Annual Salary Review Medicash health cash plan / Private healthcare (role/grade dependent) / Digital GP service and Best Doctors (2nd Medical Opinion service) and Cancer care ...

  • Brand Marketing Director

    2 weeks ago

    Slough, Slough, United Kingdom Kp Snacks Full time

    Company OverviewKP Snacks is on a mission to make the everyday pop. We're looking for a talented Assistant Brand Manager to support our exciting growth plans on popchips, which includes launching innovative products and activating major music partnerships. Salary and BenefitsWe offer an attractive base salary of £40000 per annum, plus a bonus scheme with an...

  • Assistant Brand Manager

    3 weeks ago

    Slough, Berkshire, United Kingdom KP Snacks Full time

    Assistant Brand Manager – Lighter Snacking, Hula Hoops & The Hundred Slough - Hybrid (2-3 days per week in HQ) Package: Attractive base salary  Bonus scheme - with an excellent track record of over-achievement Annual Salary Review Medicash health cash plan / Private healthcare (role/grade dependent) / Digital GP service and Best Doctors (2nd Medical...

  • Assistant Brand Manager

    3 weeks ago

    Slough, Berkshire, United Kingdom KP Snacks Full time

    Assistant Brand Manager – Lighter Snacking, Hula Hoops & The Hundred Slough - Hybrid (2-3 days per week in HQ) Package: Attractive base salary  Bonus scheme - with an excellent track record of over-achievement Annual Salary Review Medicash health cash plan / Private healthcare (role/grade dependent) / Digital GP service and Best Doctors (2nd Medical...