FMCG Brand Marketing Manager

1 month ago

Slough Berkshire, United Kingdom KP Snacks Full time

Assistant Brand Manager – Lighter Snacking, Hula Hoops & The Hundred Slough - Hybrid (2-3 days per week in HQ)


Attractive base salary 
Bonus scheme - with an excellent track record of over-achievement
Annual Salary Review
Medicash health cash plan / Private healthcare (role/grade dependent) / Digital GP service and Best Doctors (2nd Medical Opinion service) and Cancer care
Holiday buy scheme
Electric Vehicle Scheme
KP4ME - online benefits, discounts, prizes, competitions and information platform with access to mental, physical and financial wellbeing information and tools

We’re very proud to say we’re one of the most loved snacks companies in the UK with iconic brands like Hula Hoops, Pom-Bear, McCoys, Tyrrells, popchips, Butterkist and of course, KP.

We have big ambitions for our brands and that means we need brilliant people to help us make that happen. As an Assistant Brand Manager, you will support the growth plans across a fantastic portfolio of family fun brands, Hula Hoops, Pom-Bear, Skips & Penn State pretzels, as well as activating our major sports sponsorship with The Hundred cricket tournament.

This is an ideal opportunity for a junior marketer to work on some great FMCG brands in a fun, friendly and fast-paced environment. Reporting into a Senior Brand Manager you will pay a key role in delivering the marketing plans in line with brand strategy and targets. You’ll also track and report on performance, work cross functionally on projects, support the development of TTL campaigns, be responsible for the day to day management of the marketing budget and champion the brands both internally and externally.

As Assistant Brand Manager, some of your responsibilities will include:
Support the SBM in development and execution of annual growth plans via analysis of the market, consumer data & insight, and help create excitement around the plans internally and externally through presentations & brand days
Lead, and work cross functionally, to deliver key projects, via a gate process, throughout the year
Liaise with agencies to support the execution of the marketing plans
Manage monthly brand performance reports, as well as ad hoc analysis. This will include the internal P&L & external brand consumer metrics, and competitor analysis to generate insight led actions and recommendations
Support management of marketing budget, including PO raising / receipting, as well as tracking and reporting on spend


Passionate about brands and marketing
Positive, inquisitive, self-starter who’s not afraid to ask for help
Good at building relationships, with the ability to communicate with a wide range of stakeholders
Experienced with consumer brand data, analytics and reporting
FMCG experience (min 1yr)


#LI-LE1 #LI-Hybrid #CVL

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