FMCG Brand Marketing Manager

2 weeks ago

Slough Berkshire, United Kingdom KP Snacks Full time

Brand Manager - Tyrrells
Slough (Hybrid - 3 days a week office based)
Our office location is Slough, with travel required to relevant manufacturing sites (Herefordshire and Staffordshire) and agency partners

We’re looking for an enthusiastic, professional and astute Brand Manager to support the strategic development and profitable growth of the Tyrrells portfolio. The Brand Manager will have personal ownership for the management implementation of marketing plans & projects required to deliver business objectives.

This role will be responsible for the continuing development of the brand and delivering sales growth across the UK. It will report in to the Marketing Manager. Help shape development and execution of annual growth plans via analysis of the market, consumer data & insight, and create excitement around the plans internally and externally through presentations & brand days
Lead, implement and monitor the assigned brand marketing plans to achieve sales and profit objectives, and work closely as part of a team to deliver results
Lead and work cross functionally to deliver key projects throughout the year (based on key marketing objective/brand plans) – ensuring all landed on time, on budget, and with excellence, and working closely with internal teams and our factories
Support the Marketing Manager with the development of creative and communication briefs in line with core priorities and support in the planning and execution of multichannel media campaigns and activations, and shopper marketing
Liaising with Creative, Media, Design & PR agencies to support the delivery of the ATL & BTL marketing plan
Input into and support the development and execution of NPD/Innovation programmes, including management for new core lines and formats, Limited Edition and Brand Partnerships
Manage brand performance including the internal P&L & external brand consumer metrics to generate insight led actions and recommendations
Brand budget management, ensuring plans and projects are delivered within budget

Competitive salary, depending on the skills and experience you can bring
Car allowance
Bonus scheme - with an excellent track record of over-achievement
Annual Salary Review
Flexible working (2pm finish on Friday)
Lots more great, flexible benefits to support your mental, physical and financial wellbeing
Medicash health cash plan/Private healthcare/Digital GP/Best Doctors (2 nd Medical Opinion service) and Cancer care
Holiday buy scheme
Electric Vehicle Scheme
KP4ME - online benefits, discounts, prizes, competitions and information platform with access to mental, physical and financial wellbeing information and tools
Here in the UK, we're about 2,400 strong, spread across seven factories and our Slough HQ. Diversity isn't just a buzzword for us. Creative, Strategic and Passionate about brands, creating more happy snacking moments for consumers
Proven FMCG brand management experience, with end-to-end marketing experience
Demonstrable experience and capability with consumer brand data and analytics
Experience of product development and working with factories to deliver from concept to market
Must have a clean full driving licence

#LI-LE1 #LI-Hybrid #CVL

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