Digital Content Manager

2 weeks ago


Luton Bedfordshire, United Kingdom Keech Hospice Care Full time
Keech Hospice Care is seeking a dynamic and technical Digital Content Manager to take a lead on our current and future digital marketing projects. As a Digital Content Manager,

you will

analyse current media and industry trends toraise engagement across all digital platforms including our website. Implementing effective user journeys, monitoring,and optimisingactivity, improving performanceand implementing improvements. You will be digital savvy with a deep understanding of what works, why and where, and how to implement best practice across our online platforms. Working closely with our experienced Marketing& Communication team, you will

produce

effective and engaging

audience-centred content for our website, blogs, social media, and advertising activity. You will be championing digital content best practice and insight across the organisation, including new content formats, channels, and techniques for engaging audiences and driving results. Managing, developing and delivering PPC and Google Ads campaigns to drive lead generation activity and improve user experience

with the support of our external digital agency to really make the difference to our audiences. What you will do Responsible managing and developing of the Keech external & internal sites (word press & share point), social platforms and delivery of online campaigns Drive PPC and Google Ads campaigns to generate leads and improve user experience Collaborate with the marketing team to integrate digital content guidelines into our campaigns Produce insightful analytics to monitor and optimise performance to guide future improvements You willanalyse current media and industry trends toraise engagement across all digital platforms Identify opportunities for interesting content aligned with Keech Hospice Care mission Working with theHead of Marketing and Communicationsto set the digital content strategy and be accountable for channelperformance. Working withour external digital agency and your direct report (Digital MarketingOfficer)to develop and manage an SEO strategy forKeech Championing digital content best practice and insight across the organisation, including new content formats, channels, and techniques for engaging audiences and driving results. What you will need 4+ years of experience in similar role Line management experience Expertise in social media platforms, website analytics, and data analysis Proficiency in WordPress, Dot Digital (or similar), Google Ads, and Google Analytics Creativity in devising engaging digital campaigns targeting diverse audiences Strong understanding of SEO, email marketing, and PPC advertising Ability to collaborate effectively across teams and functions If you are ready to take the next step in your career and join a mission-driven organisation, we want to hear from you, join on our journey to continue making a positive impact in our community Keech hospice is an equal opportunity employer, and we value diversity in our workplace. We appreciate the unique perspectives and experiences everyone brings, and we are committed to fostering an inclusive environment. All prospective employees will be required to undergo a DBS (Disclosure & Barring Service) check. The level of check is dependent on the role and designed to ensure safe and more well-informed recruitment decisions. We are committed to ensuring the safety and wellbeing of the individuals we serve and will take appropriate measures to safeguard them.

TPBN1_UKTJ
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