Content Producer

2 weeks ago

Glasgow, United Kingdom Glasgow Caledonian University Full time

Advert

Glasgow Caledonian - the largest and leading modern university in Scotland - is a vibrant, values-led university with campuses in the heart of Glasgow and London. With a strong commitment to high quality education and research which supports the communities we serve, we have strong partnerships with employers to ensure our students get the careers they dream of and deserve.

In 2023 we rocketed into the top 40 universities in the UK in the highly regarded Guardian University Guide, were ranked the UK's 2nd top performing modern university in the inaugural Daily Mail guide, and entered the highly coveted top 50 UK universities in the 2024 Times and Sunday Times Good University Guide for the first time. We are the top performing modern University in Scotland in all three guides. We are the only Scottish university with EcoCampus Platinum accreditation and were ranked second in Scotland for sustainability in the most recent People and Planet league table.

With a wide range of professionally accredited courses and links with over 300 industry partners, we have the highest proportion of undergraduate level graduates in highly skilled occupations (83%) compared to other Scottish modern universities - with 91% of our students in employment or further study within fifteen months of graduating (HESA 2023). We are Scotland's leading provider of Graduate Apprenticeships and we have transnational partnerships around the world, supporting more than 22,000 students from nearly 120 countries. We are committed to widening participation, helping more people from diverse backgrounds into university.

Guided by our values - integrity, responsibility, creativity and confidence - we transform the lives of the people and communities we serve.

Are you passionate about crafting captivating narratives and enhancing brand presence? Join our dynamic team as a Content Producer where you'll play a pivotal role in supporting the Recruitment and Conversion Team within the Directorate of Future Students Marketing and Communications at Glasgow Caledonian University (GCU).

Key Responsibilities:

The Content Producer at Glasgow Caledonian University will play a crucial role in driving innovative student recruitment marketing campaigns across multiple channels to support both global and domestic initiatives. By developing, adapting, and managing content across various platforms, including the university website, the role focuses on creating compelling narratives to engage target audiences, enhancing the university's brand profile, and optimising user experience. Collaboration with marketing teams to identify unique stories and conducting content performance analysis are essential to continuously improve content quality and effectiveness, ensuring alignment with the university's standards and values.

Essential Experience:

Candidates must have demonstrated experience in creating engaging marketing content that effectively reaches and resonates with a diverse audience. This includes a proven track record of producing high-quality written materials tailored to specific marketing goals. Essential skills also encompass a strong familiarity with web content management systems, an understanding of SEO, accessibility, and user experience best practices, alongside the ability to collaborate effectively with stakeholders across various departments to achieve unified marketing objectives.

Desirable Experience:

Preferably, applicants will have experience working within the higher education sector, showcasing a deep understanding of its trends and challenges. A strong enthusiasm for employing digital marketing techniques and tools to enhance marketing strategies is highly valued. The ideal candidate will bring a fresh perspective on leveraging technology and innovation in marketing, aiming to support and advance the university's marketing efforts with a keen insight into the educational landscape and its evolving dynamics.

As the University for the Common Good, we are committed to embedding equality, diversity and inclusion, as well as our values in everything that we do. As such, we welcome applications from all suitably qualified candidates who demonstrate the GCU Values .

Glasgow Caledonian University is committed to afair and transparent recruitment process that isfree from bias so that we can attractand retaina high performing workforce which makes a critical contribution to oursuccess .

The University holds the prestigious Athena SWAN Silver institution award, which recognises our significant record of activity and achievement in promoting gender equality across different disciplines.

As a Disability Confident 'Committed' employer, we are striving to ensure thatour recruitment process is inclusive and accessibleto disabled people.Although the Disability Confident'Committed' level does not guarantee an interview for disabled applicants, wewill make reasonable adjustments for disabled applicants during therecruitment process.

The University also holds the Carer Positive Engaged'employer award, which recognises our commitment to supporting staff with caring responsibilities.

Glasgow Caledonian University are committed signatories to the Armed Forces Covenant .

The University offers a range of benefits including opportunities for professional development, family friendly policies, cycle to work scheme and onsite childcare facilities.

Please note that the appointment will be made on the first point of the salary scale (unless by exception).

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