Copywriting Resource

1 month ago

Glasgow, United Kingdom A.S.A Recruitment Ltd Full time

ASA is currently seeking a Copywriter to join a public sector organisation located in Scotland. This is a 12-month contract position with the potential for extension, offering a salary of £47,376 per annum. The role is hybrid in nature, necessitating occasional in-office presence at locations across Scotland.

**Responsibilities**: - Constructing and write engaging investor-led content across multiple formats. Working within agreed design and brand guidelines - Supporting the messaging and design of content for our new Opportunity Approach to lead generation. Producing and maintaining a family of proposition resources including Scotland's key sector propositions & regional collateral.

**Essential skills**: - Seeking skilled copywriters to target global companies, investors, talented individuals, and trading partners. Must understand audience motivations for investment and demonstrate experience in writing for these groups. Previous public sector experience beneficial
- Ability to write quickly, efficiently, and to a brief essential. Strong editing and proofreading skills required. Comfortable using style guides to maintain consistency in tone of voice. Focus on showcasing specific benefits of doing business in Scotland. Emphasise benefits-led approach. Experience with experiential content development, including virtual reality projects and collaboration with stakeholders.

**Desirable skills**: - International communications / marketing experience - Investment propositions / pitches
- B2B / stakeholder engagement

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