Senior Marketing Manager

2 weeks ago

South East England, United Kingdom Camascope Full time
Job Description

About us :

Camascope is a fast-growing technology company focused on empowering the care and medication sector with technology. We are a team of talented, caring, and ambitious individuals who are committed to making a difference in care. Our ecosystem connects pharmacies, care homes, and doctors to improve the lives of many.

There has never been a better time to join Camascope. Our team is growing and our product is reaching more users and partners every day. You will join a collaborative and passionate team. We love solving real problems and are committed to building the highest-quality solutions. If you are eager to make a meaningful impact in healthcare and thrive in a fast-paced startup environment, Camascope will be the perfect place for you.

What you will work on

As our Senior Marketing Manager will play a crucial role in driving the success of our business. You will take care of the entire marketing lifecycle and undertake market research, understand the trends and customer preferences, create marketing strategy and budgets, oversee the creation of marketing materials and content, and perform all other relevant tasks essential for increasing the business’s sales. This is an exciting opportunity where you will be responsible for developing and implementing marketing strategies to drive brand awareness, customer acquisition, and revenue growth.

The ideal candidate will be an experienced Marketing professional, a willing team player, demonstrate excellent communication skills, and always be thinking of the next idea. You will understand that you are the custodian of the brand and will have a firm grasp on modern technology and various marketing platforms.

Responsibilities :

  • Gain a thorough understanding of our products and services on a continual basis.
  • Design and roll out marketing plan with good customer insights observation and business chance analysis, to reinforce strong leading image.
  • Strategy development and planning of campaigns that can promote the business and generate genuine traffic (both offline and online)
  • Plan and execute various activities as per the phase wise Marketing Strategic plans.
  • Create engaging and informative content for the website, blog, social media, and any other content marketing channels that the business might leverage.
  • Manage and optimize social media accounts to engage with the audience, increase followers, and drive user engagement.
  • Managing the design and production of promotional materials, such as websites and brochures
  • Develop and manage the marketing budget, ensuring efficient allocation of resources and tracking expenses.
  • Proactively build and maintain excellent relationships with existing clients and any potential new businesses, increasing and strengthening the Company’s brand image.
  • Tracking effectiveness of marketing campaigns and reporting findings to the executive team
  • Attending any trade exhibitions, conferences and meetings across an array of different sectors.
  • Staying up-to-date with industry trends and regulations that impact our products and marketing strategies
  • Gather feedback from clients to understand their needs and concerns and relay this information.

Requirements :

  • Ideally a Bachelor’s degree or equivalent in a related field.
  • Minimum 5 years’ experience in a similar role (preferably in Healthcare Industry).
  • Previous experience of working on Hubspot CRM (desirable).
  • Strong influential and interpersonal skills and have the ability to collaborate with cross functional teams.
  • Excellent communication, presentation and organisational skills.
  • Familiarity and skill with the tools of the trade in marketing including PR, written communication, website development, social media, market research, Microsoft software suite of products, visual communication software products, and creative services.
  • Able to understand technical information and promote products and innovations. ·

What you'll find in our Camascope Team

  • Real impact on the company growth and implemented solutions.
  • People-first culture that supports innovation and encourages people to move forward.
  • A great learning environment dedicated to fostering both organisational and personal growth, and help you shape a rewarding and fulfilling career path.
  • Flexible working hours and remote/hybrid work arrangements
  • Friendly work environment
  • Social events and team building activities.

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