Digital Marketing Analyst

2 weeks ago


South East England, United Kingdom Armstrong Lloyd - Marketing Recruitment Full time

My client is a long established, global leading B2B and B2C organization with strong financial performance and ongoing growth.

This is an exciting opportunity to join the Search team in a permanent **Digital Marketing Data & Insights Executive** position providing optimisation and dashboard reports of key insights for global marketing teams.
You will analyse regional sites/website traffic, SEO, local search techniques working with the SEO and CRO team, and identifying best landing page content performance working with the content team.
This position would suit a graduate seeking career development in a digital marketing analytics role offering remote working.

**Salary**: £35,000-£40,000 pa + benefits package

**Basis**:

- Permanent position

**Remote working**: Remote - Only very occasional days for key meets at the office in South-East - open to discuss.

**The successful Digital Marketing Data & Insights Executive will carry out tasks including**:

- Providing actionable insights on global digital marketing performance.
- Working in a small team of three alongside the SEO, PPC, Digital Content, UX, and CRO teams.
- Provide monthly analytics dashboards working with large data sets and dashboard visualisation tool.
- Analysing data on the performance of websites, landing pages, paid search, enquiries, and conversions providing insights and recommendations (with support from another Digital Marketing Data Exec and your manager).
- Use business intelligence tools to warehouse and visualise data.
- Identify and evaluate highest performing keywords and report insights to the SEO team.
- Identify and evaluate highest performing content on landing pages and report insights to the digital content team.
- Work with local marketing teams in different regions providing insights on their regions digital marketing performance.

**Desired skills & experience**:

- Demonstrable experience with Google analytics
- Ideally knowledge or understanding of website performance, PPC, SEO, Social, Digital Content, Search and how they all holistically come together.
- Demonstrable experience using business intelligence and visualisation tools. This could include Google Data Studio, Tableau, Qlik or similar.
- Strong Excel skills and experience of working with large data sets and relational databases.
- Knowledge of APIs preferred.
- Experience with SQL when working with data preferred.
- Ideally worked in matrix organization with multiple stakeholders and teams.
- Confident communicator, fluent English verbal and written.
- Confident presenter with ability to simplify insights and make recommendations.
- Self-motivated, able to work proactively working from home.
- Thrives in an environment where ideas and recommendations are encouraged.

**Why should you join this amazing organization**
- Long established global leading organization with excellent reputation and financially secure.
- Offers opportunity to showcase your data analytical and digital marketing knowledge and skills and continue to develop and progress in a leading company.
- Remote working - occasional key meets open to discuss, regular social meetups if you wish to join.
- Opportunity to work with large website estate and teams globally, continually learning from others.
- Innovation and new ideas are encouraged
- Work in a strong Digital Insights and wider digital marketing team with lots of support and sharing of best practices.
- Armstrong Lloyd is a marketing specialist recruitment services provider. We offer a personal service that will give you the best possible outcome in the recruitment process._



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