Director of Marketing Performance and Data Analytics

3 weeks ago

London, United Kingdom WeWork Companies Inc. Full time

Manager, Marketing Events | London
At WeWork we provide inspiring and flexible workplace solutions to help businesses – small, medium, or large – thrive in more than 150 cities globally. WeWork is looking for a talented Manager, Marketing Events (EMEA) to join the Global Marketing team, based in London. This role will focus on planning, executing, and evaluating a diverse range of marketing events across WeWork’s EMEA portfolio of buildings to promote the WeWork brand and generate sales pipeline. The role requires a detail-oriented strategic thinker with strong project management skills, an understanding of the full event planning and marketing cycle, and the ability to collaborate effectively across cross-functional teams. The Manager, Marketing Events (EMEA) will develop comprehensive event strategies, manage budgets, and be responsible for logistics to ensure flawless execution of event and partner opportunities. They will focus on events and projects that include, but are not limited to, developing and executing scalable events framework, potential new member and existing member activations, high profile thought leadership events, consumer, broker and CRE industry events, external partnership proposal and management (including comarketing events), and overall event cycle management. The successful candidate will be collaborative, process and data driven, have strong project management, communication and negotiation skills and a track record of bringing events and partnerships from concept to execution.
Support the Director of Events & Partnerships to help strategically plan and execute global and regional events in collaboration with all marketing departments and external stakeholders.
Manage global events framework to ensure that initiatives and collateral developed with all departments (Sales, Community, People etc.) align to brand guidelines.
Create co-marketing partnerships to amplify event strategy and marketing initiatives (i.e. venue sponsorship, affinity offers, content partnership), including procuring, negotiating and managing the relationship.
Collaborate with cross-functional teams to develop event promotional strategies and materials to ensure alignment with program and consistency with brand(s).
Consult with local teams as needed on best practices, recommendations and toolkits to enable success.
Serve as brand marketing liaison for events and partnerships developed with cross-functional teams, ensuring that partnership marketing material and initiatives are consistent and on brand.
Oversee the execution of major event, sponsorship and/or partner opportunities, complementing on-the-group teams (Community, Sales).
Analyze event performance metrics and provide post-event reports with insights and recommendations in partnership with Marketing Analytics.
Lead/participate in marketing team meetings, sales training sessions, company meetings, and industry events as needed.
Have 6+ years of proven experience in Marketing Events (or related field).
Experience in event production and stakeholder management.
Excellent project management, time management and problem solving skills with strong attention to detail.
Ability to work nights, weekends, and travel as needed.
Proven ability to juggle multiple projects quickly.
Here you will be welcomed by a diverse community that embraces and inspires you—because together we can achieve more. Whether you are part of our Employee Community Groups , or part of a global project, we ask you to bring your open-minded attitude and collaborative spirit. We do not discriminate based upon gender, sexual orientation, marital or civil status, pregnancy (or pregnancy-related conditions), gender identity or expression, transgender status or gender reassignment, race, color, national origin or ancestry, citizenship, religion or religious beliefs, age, physical or mental disability, genetic information (including genetic testing and characteristics), military or veteran status, or any other grounds or characteristic that is protected under the law.
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