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Shopper Marketing Executive

1 month ago

Bracknell Berkshire, United Kingdom ECS Resource Group Full time

Shopper Marketing Executive

Location – Bracknell

Hybrid Role (1 Day per week in office)

Permanent

My client are a global manufacturer who have a long standing reputation committed to innovation and they are looking for a Shopper Marketing Executive to join there team.

Your responsibilities in the role

Leading the creation, execution, and measurement of a Shopper Marketing Execution Plan for the Retail District

Deeply understanding the assigned shopper group, their needs, wants, and shopping habits to effectively cater to them.

Collaborating with Category Development Managers, Key Account Managers, and Area Portfolio & Trade Marketing Managers to seize growth opportunities.

Developing a solid understanding of company brands, products, and brand campaigns to effectively promote them.

Building strong relationships with key marketing personnel at customer accounts and understanding their go-to-market strategies, target audiences, and operations to align marketing efforts.

Additionally, evaluating the financial viability of marketing tactics, managing the budget, and analysing marketing performance to optimize future strategies.

Skills and Expertise

Degree in Marketing or higher from an accredited institution

Experience in Shopper or Consumer Marketing or Account Management within FMCG – B2C Market

Strong analytical aptitude

Experience in project & stakeholder management

Excellent communication & influencing skills

Commercial Acumen

Project management and prioritization skills

Data-driven mindset

Curious, growth mindset

Ability to prioritise

Strong interpersonal and communication skills

Further information provided upon application

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