Shopper Marketing Executive

6 months ago

Bracknell, United Kingdom ECS Resource Group Limited Full time

**Shopper Marketing Executive**

**Location - Bracknell**

**Hybrid Role (1 Day per week in office)**

**Permanent**

My client are a global manufacturer who have a long standing reputation committed to innovation and they are looking for a Shopper Marketing Executive to join there team.

**Your responsibilities in the role**
- Leading the creation, execution, and measurement of a Shopper Marketing Execution Plan for the Retail District.
- Deeply understanding the assigned shopper group, their needs, wants, and shopping habits to effectively cater to them.
- Collaborating with Category Development Managers, Key Account Managers, and Area Portfolio & Trade Marketing Managers to seize growth opportunities.
- Developing a solid understanding of company brands, products, and brand campaigns to effectively promote them.
- Building strong relationships with key marketing personnel at customer accounts and understanding their go-to-market strategies, target audiences, and operations to align marketing efforts.
- Additionally, evaluating the financial viability of marketing tactics, managing the budget, and analysing marketing performance to optimize future strategies.

**Skills and Expertise**
- Degree in Marketing or higher from an accredited institution
- Experience in Shopper or Consumer Marketing or Account Management within FMCG - B2C Market
- Strong analytical aptitude
- Experience in project & stakeholder management
- Excellent communication & influencing skills
- Commercial Acumen
- Project management and prioritization skills
- Data-driven mindset
- Curious, growth mindset
- Ability to prioritise
- Strong interpersonal and communication skills

ECS Recruitment Group Ltd is acting as an Employment Agency in relation to this vacancy.

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