Marketing Content Writer

2 weeks ago

United Kingdom Synamedia Full time

About the Company - At Synamedia, we unite over 1,900 uniquely talented individuals across 20 countries, to realize our vision of transforming the way the world is entertained and informed. As the leading global provider of video services, Synamedia builds and develops advanced advertising, broadband and content distribution services with the sole mission of transforming how businesses navigate the dynamic digital landscape. Our solutions, backed by three decades of expertise and partnerships with over 200 customers worldwide, touch the lives of millions of people. Our clients include the likes of Disney, Astro, Comcast, Sky, Tata Play among others.

About the Role - As Synamedia increases the reach of our Media Cloud Services product suite and enters new markets we require a content writer with a focus on creating engaging content for multiple, digital B2B channels, focused on Software as a Service (SaaS) products and solutions. In this role you will need to work with the Marketing teams to articulate multiple value propositions across many media formats including written and spoken word, developing compelling and engaging content that effectively communicates the value proposition of our SaaS products to businesses and decision-makers. The ideal candidate will have a passion for technology, a good understanding of B2B marketing, and a track record of crafting impactful copy.

Responsibilities

  • Develop clear and persuasive copy for various marketing collateral, including email campaigns, social media posts, website content, blog posts, whitepapers, case studies, and product descriptions.
  • Craft messaging that effectively communicates the unique features, benefits, and value propositions of our SaaS products to a B2B audience.
  • Extract and articulate unique value propositions from technical concepts and turn them into engaging content, articulating the benefits to multiple personas.
  • Write for multiple audiences, across technology, business and operations, engaging them with short, mid and long form content, with clear calls to action.
  • Create supporting content for digital campaigns including direct mailers, landing pages, event promos, and micro-content for various social media channels.
  • Derive content snippets from different sources and repurpose for social and other distribution channels.
  • Create and edit scripts for promo videos and podcasts, including demonstration videos and product presentations.
  • Stay updated on, and adhere to, appropriate corporate style guidelines and brand voice for consistency in messaging.
  • Brief, and work with, internal resources, and external freelancers and agencies on content requirements, layout, graphics and check returned content against briefs, seeing content through to final approval and publishing.
  • Edit and proofread marketing materials to ensure clarity, consistency, and adherence to brand guidelines.
  • Continuously improve and optimize content based on feedback and performance metrics.

Qualifications - Portfolio showcasing a variety of writing samples, including website copy, email campaigns, and other marketing collateral.

Required Skills

  • Portfolio showcasing a variety of writing samples, including website copy, email campaigns, and other marketing collateral.
  • Strong at turning complex technical concepts into compelling value-focused content
  • Ability to adapt writing style for different audiences and channels.
  • Must have experience of writing marketing content in a high-tech industry. Experience in media/video market verticals would be useful but not essential.
  • Excellent interpersonal skills to build trust with stakeholders
  • Native English speaker
  • Educated to degree level. No subject type is essential but Marketing, Business Admin, Creative Arts, Technical Design disciplines are an advantage.
  • Be capable of demonstrating the following soft skills and attributes
  • Highly curious individual with an eye for detail
  • Thrives in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times
  • Excellent listening skills and interested in different points of view
  • Exceptional writing skills with a wide vocabulary and ability to quickly conjure copy out of nowhere with perfect grammar, punctuation and spelling
  • Self-starter with excellent planning and organisation skills, managing workflows on multiple projects simultaneously with colleagues across different time zones
  • Ability to maintain project momentum even when several stakeholders need to input or approve work.
  • Methodical researcher, able to assimilate lots of information and filter the most noteworthy points.
  • Supportive team player with a strong desire to help others

Growth Opportunities

When welcoming new talent into the team, we are always looking for opportunities to bring in new ideas, those who ask challenging questions and have the curiosity to learn. These qualities are important to us as we nurture a culture of innovation, seize more opportunities to partner with our customers and make a difference as we transform the future of video. To further support your growth and that of our talent pool, Synamedia offers an exhaustive library of skill enhancement resources from AWS, SkillSoft and other partners to help you upskill while on the job. Be it data analytics that piques your brain or content creation, there’s something for every kind of mind.

Benefits and Perks

Flexible working arrangements. Competitive pay hikes and bonus packages. Skill enhancement and growth opportunities. Equal opportunity employment. Health and wellbeing programmes. Collaborative work with a truly global team.

A Culture of Belonging

Synamedia is committed to promoting a diverse, inclusive and equal opportunity community - a place where we can all be ourselves and succeed. Our values connect us, and we love to win together. We work with a bias to action, we innovate and encourage curiosity to grow and evolve, as a team. In our aim to foster a people-friendly environment, we offer a range of family friendly, inclusive employment policies, flexible working arrangements, engagement activities and services to support all our colleagues across our 20 office locations. Synamedia regularly organises community events that promote cohesion and diversity among colleagues. We are proud of our mental health wellbeing initiatives, our Pride month awareness campaign, our cancer awareness programme and much more.

More information - If this role sparks your interest, have any questions, or require any accommodations to be made to help you through your application, please reach out to our recruitment team, who would be happy to help. Your recruiter, Rashmi Krishnaiah, can be reached for more information at rkrishnaiah@synamedia.com.

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