Content Writer&Copywriter

4 days ago

United Kingdom Forte Group Full time

We are looking for a Content Writer&Copywriter to join Peera project, which is a groundbreaking Web3 community-building platform that transforms how knowledge and connections are valued. It offers three core components: a dynamic community and forum platform, an intuitive AI chatbot, and growth-driving validation services for Web3 projects. Soon, it’ll introduce a tokenization feature, positioning Peera as a space "Where Knowledge is Currency Minted by Community." We're looking for a creative and skilled copywriter to help articulate the vision, engage our audience, and help shape the narrative of this transformative platform.

The Ideal Candidate

  • Knows how to write words that sell and can do so in any format we throw their way (articles, emails, social posts, press releases, scripts, display, microcopy—you name it)
  • They have a collaborative style, aren’t afraid to kill their darlings, and always keep a loose grip (because, after all, life’s too short for tense territoriality, and multiple brains are always better than one)
  • Has a refined writer’s intuition, knowing when to take creative risks and doing so with fearless and reckless abandon
  • Considers quality the king and creativity the breath of life

Key Requirements

We’re looking for a writer who can not only craft compelling content but strategically create a content-driven lead funnel. This role demands a sharp understanding of how to produce content that influences pipeline progression, supports sales goals, and contributes directly to deal success.

General Responsibilities

  • Write killer content and copy across platforms: web, blog, social, email (the usual)
  • Know your audience and what makes them tick so you can build content strategies that hit and convert your targets
  • Speak robot regularly—train your models, refine their output, and make sure they don’t take over (just yet)
  • Humanize your AI-generated content
  • Write emails that people actual ly o pe n, r ead, a nd click through
  • Develop content strategies designed to engage audiences and create a lead funnel that supports and accelerates pipeline growth
  • Partner with marketing and sales to create content and copy that aligns with sales initiatives fills the pipeline, and closes deals
  • Perform SEO wizardry (know your keywords and use them to get results)
  • Track your content's performance, and use the data to make it even better
  • Stay ahead of the content marketing curve. Know what’s new, what’s next, what works, and what’s stopped working
  • Keep our brand voice consistent and on point
  • Be kind and easy to work with

Must Haves

  • At least five years of professional writing experience (portfolio or writing samples)
  • Writing and editing talent that will make us jealous
  • Proven experience creating content that drives leads, nurtures prospects, and positively impacts sales pipeline and revenue goals
  • A nuanced understanding of the differen ces between content and copywriting (and an ability to do both with significant skill)
  • A deep understanding of content marketing and copywriting principles (SEO, keywords, strategy, persuasion, benefit-focus, and soon)
  • An established relationship with Gen-AI and the ability to train your models and tweak the outputs
  • An analytical mind capable of mining actionable insights from the metrics to make things better
  • Genius-level communication ability that’s obvious in your speech, writing, and interpretive dance movements (jk)
  • Familiarity and experience with HubSpot

Bonus Haves

The following two “haves” would be incredibly useful, but if you check all the other boxes and not these, please don’t hesitate to apply

  • HubSpot proficiency
  • Agency experience

By applying for the position, you consent to the processing of your personal data by Forte Group, including , for recruitment purposes. For more information on how we handle your data and your rights under GDPR, please review our

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