Copywriter

2 months ago

United Kingdom Bordeaux & Burgundy Full time

About This Role


As a Copywriter at Bordeaux & Burgundy, you will play a pivotal role in crafting compelling online marketing content that resonates with a diverse range of B2B SaaS clients. Your expertise in short-form and longer-form content creation will be instrumental in aligning with our clients' demand generation and brand strategies and goals. Your work will span various domains, including but not limited to writing emails, social media posts, and landing pages, and you will contribute to both paid and email marketing initiatives amongst a variety of other initiatives.

You will bring a passion for storytelling, a meticulous eye for detail, and specialised skills in conversion copywriting tailored for the B2B SaaS industry.


Responsibilities (included but not limited to);

  • Pitch innovative, creative ideas that align with and support our client's marketing objectives
  • Proactively design and implement compelling copywriting strategies in line with broader campaign goals and company strategies
  • Collaborate in brainstorming sessions for content campaigns and brand messaging strategies both internally and externally
  • Tailor copy to different target audiences and industry verticals
  • Optimize full-funnel content strategies to achieve business objectives and enhance key performance indicators (KPIs)
  • Implement conversion rate optimization (CRO), user experience (UX), and customer experience (CX) best practices in all landing pages, advertisements, and website copy
  • Develop personas and craft engaging narratives and strategies for buyers at all funnel stages
  • Be a guardian of client guidelines and the go-to for rules regarding each client’s messaging
  • Responsible for continuous, effective, and meticulous QA and Proofreading of materials
  • Continuously improve processes, copy, and campaign content


Essential Qualifications

  • Strong experience in copywriting, preferably within the SaaS and B2B sectors
  • Demonstrated ability to enhance business growth through impactful landing pages, ads, website copy, and more
  • Exceptional storytelling abilities that captivate and engage audiences
  • Proficiency in writing for the buyer's journey and for different buyer personas
  • A meticulous approach to grammar, spelling, blog structure, and providing the highest-quality copy possible
  • Strong research capabilities
  • Ability to meet deadlines and manage multiple projects effectively
  • Proven competence in communicating across various levels of an organization, both in-person and remotely
  • Demonstrated knowledge of collaborating with product departments to highlight product features, functionalities, and benefits


Desired Personality Traits

  • Forward-thinking, motivated and possesses a strong sense of ownership
  • Highly affable, collaborative, and positive in mindset
  • Adept at problem-solving and clear, capable communication


Role Benefits

  • Compensation for this role is up to £30,000 per annum based on experience
  • Remote-first working environment
  • Generous holiday allowance

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