SEO Associate Director

1 week ago


United Kingdom Zenith Full time

SEO Associate Director - Zenith Global - FTC Hybrid, London (3x per week on-site)
Competitive Salary + Benefits

Ownership of day-to-day client relationships, overseeing and leading all regional and local client communication with the support of the wider specialist teams.
Be the key liaison between the global Zenith SEO team in London, and local SEO resources
Ensure that all local markets in your region have a clear SEO strategy and roadmap, according to their tier plan and budget
Develop new SEO proposals and statements of work as requested by local or regional client entities

Planning and ensuring delivery of SEO strategy end-to-end for your client region, using the agreed service catalog
Co-ordinating and managing SEO to be delivered by Publicis SEO teams within your region, working alongside Publicis SEO markets in a collaborative fashion.
Support the global SEO director with invoicing, billing and other commercial operations.
Support the development of client targets and ensure the SEO team achieves the those targets via KPIs set out at campaign planning stage.

Support the development of the optimal regional SEO strategy and local activation for client based on their budgets, target audience and KPIs.
Feed in local and regional nuances and legal restrictions back to the global SEO team to ensure feasibility of activation plan
Oversee and feed into insights that formulate a strategy from analysis and audits using a combination of resources including but not limited to SEO.
Ensure integration between global and regional hub to form an efficient network of SEO operations for client

Provide ad hoc insights and data pull based on client’s budgets and requests


Team management
Monitoring and workload management of SEO specialists within the team using project management platforms like Monday.Coaching and training of team members as required.

Proven experience line-managing a team of SEO specialists within an agency environment.
Basic understanding of how to measure impact of SEO strategies through analytics platforms and other external metrics.
Basic understanding of how to identify organic search opportunity, set business-relevant KPIs, project organic search performance and estimate expected return-on-investment.
Understanding of how to use Search Trends, Demographic and User-behaviour data to reinforce an SEO strategy.
Ability to establish clear internal briefing and manage projects; Hands on experience of using Google Analytics, Adobe Analytics, SEMRUsh, BrightEdge, Data Studio, Deepcrawl and other relevant SEO platforms.



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