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SEO Associate Director

2 months ago

United Kingdom Zenith Full time

SEO Associate Director - Zenith Global - FTC

Hybrid, London (3x per week on-site)

Competitive Salary + Benefits

Role

Client Service

  • Ownership of day-to-day client relationships, overseeing and leading all regional and local client communication with the support of the wider specialist teams.
  • Be the key liaison between the global Zenith SEO team in London, and local SEO resources
  • Ensure that all local markets in your region have a clear SEO strategy and roadmap, according to their tier plan and budget
  • Develop new SEO proposals and statements of work as requested by local or regional client entities

Planning

  • Planning and ensuring delivery of SEO strategy end-to-end for your client region, using the agreed service catalog
  • Co-ordinating and managing SEO to be delivered by Publicis SEO teams within your region, working alongside Publicis SEO markets in a collaborative fashion.
  • Support the global SEO director with invoicing, billing and other commercial operations.
  • Support the development of client targets and ensure the SEO team achieves the those targets via KPIs set out at campaign planning stage.

Strategy

  • Support the development of the optimal regional SEO strategy and local activation for client based on their budgets, target audience and KPIs.
  • Feed in local and regional nuances and legal restrictions back to the global SEO team to ensure feasibility of activation plan
  • Oversee and feed into insights that formulate a strategy from analysis and audits using a combination of resources including but not limited to SEO.
  • Ensure integration between global and regional hub to form an efficient network of SEO operations for client

Reporting:

  • Feed into quarterly/monthly reporting for your region, if required
  • Provide ad hoc insights and data pull based on client’s budgets and requests

Team management

  • Monitoring and workload management of SEO specialists within the team using project management platforms like Monday.com or Workfront
  • Coaching and training of team members as required.

About you

  • Proven experience of working within a fast-paced agency environment working with enterprise-level clients.
  • Proven experience line-managing a team of SEO specialists within an agency environment.
  • Confident, comfortable and professional when communicating with clients and third-parties.
  • Basic understanding of how to measure impact of SEO strategies through analytics platforms and other external metrics.
  • Basic understanding of how to identify organic search opportunity, set business-relevant KPIs, project organic search performance and estimate expected return-on-investment.
  • Understanding of how to use Search Trends, Demographic and User-behaviour data to reinforce an SEO strategy.
  • Ability to establish clear internal briefing and manage projects; distribute the workload appropriately; layout work in well-planned and organised manner; maintains two-way dialogue with others on work and results; brings out the best in people; is a clear and frequent communicator.
  • Hands on experience of using Google Analytics, Adobe Analytics, SEMRUsh, BrightEdge, Data Studio, Deepcrawl and other relevant SEO platforms.