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Digital PR Associate Director

2 months ago

United Kingdom Zenith Full time

Digital PR Associate Director - Zenith Global (FTC)

London, Hybrid (3x days a week on-site)

Competitive Salary + Benefits

Job Purpose

As Digital PR Associate Director, your role will be to ideate, structure and develop link building and digital PR strategies for our clients, with a focus on generating high quality backlinks and digital coverage for our clients. You’ll be part of a fast-paced team working alongside our in-house technical SEO experts and the rest of the Content Marketing team on a range of exciting clients.

Your day-to-day tasks will be varied, including tasks such as ideating campaigns and overseeing outreach for enterprise size clients, as well as working alongside specialists to create incredible campaigns that deliver results and impact. You’ll execute best in class planning and delivery for our clients, to ensure all SEO content is seen by the right audience at the right time and in all the right places. This will include content and campaign ideation, client communication, team workflow management, planning and delivery QA/QC, and training.

Key Responsibilities

  • Strategise, coordinate, build, execute, monitor, report, and analyse link building campaigns for our clients
  • Work with the content team to create link-worthy content
  • To stay abreast of new link building strategies and regularly contribute new tactics and ideas to the team
  • Develop tactics and strategies to successfully acquire brand mentions and links for a variety of niches
  • Manage client communications related to outreach
  • Line manage digital PR manager/s
  • Deliver training for more junior members of the team

About you

  • Substantial experience in an outreach role, although we are open to hearing from candidates in traditional PR roles or SEO roles
  • Proven track record of building links for a range of niches
  • Experience with link building tools
  • Good understanding of the digital content ecosystem
  • Excellent project management and time management
  • Strong verbal communication skills and must be comfortable communicating with clients
  • High attention to detail and good project management skills to meet deadlines