Marketing and Content Strategy Manager
3 weeks ago
Senior Content & Strategic Marketing Manager , EU Creators
Job ID: 2615643 | Amazon UK Services Ltd.
Do you want to contribute to making Amazon the preferred retailer for content creators to collaborate with in Europe? You want to inspire Amazon customers and help them discover our wide range of products and services ?
Come and join the Marketing team within the EU Creators organization, which owns Amazon Affiliation programs in Europe.
As the Content & Strategic Senior Marketing Manager, your role will involve defining the positioning of Amazon's affiliation programs for Creators, informed by industry and creator insights (voice of the customer). You will also lead the execution of the content marketing strategy aimed at informing and educating creators to enhance engagement and productivity. You will manage an Outbound Operations Marketing Manager in charge of channel operationalisation, content localisation and outbound communications and you will collaborate closely with our Industry Events Marketing Manager, as well as with the overall marketing, program, and business development teams.
Develop a comprehensive content and communication strategy, incorporating team management aspects for one direct reports, to effectively convey our message and objectives to our target audience across the yearly activations.
* Ensure the delivery of EU relevant content for various communication channels including:
* Develop content for new semi-automated series to engage creators and drive program growth.
* Create EU-specific content for Creator University to provide tailored support and resources to our creator community.
* Craft briefs for YouTube new content and paid acquisition creatives & messaging to effectively communicate program benefits and opportunities.
* Own voice of the customer, gathering insights and feedback from creators to inform marketing strategies and campaign optimization.
* The Amazon affiliation programs (Amazon Associates and Amazon Influencer programs) are one of our key marketing channels to recruit new customers, facilitate product, programs and services discovery of existing customers and to increase customer loyalty. The Amazon Associates/Influencers programs are among the best known and respected affiliation programs in the world and allow content creators (ranging from large media groups to nano influencers) to monetize their content, audiences by driving traffic to the Amazon online stores.
8+ years of professional content marketing experience
- Proficiency in social media marketing, email marketing.
- Demonstrated experience in coordinating cross-functional projects and campaigns.
- Strong analytical skills with the ability to use data and metrics to measure impact and drive optimization.
- Experience with data analysis tools such as Excel, SQL, and/or Tableau.
- Master’s degree in marketing, business, communication, or related field.
- Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice ( to know more about how we collect, use and transfer the personal data of our candidates.
If you have a disability and need an adjustment during the application and hiring process, including support for the interview or onboarding process, please contact the Applicant-Candidate Accommodation Team (ACAT), Monday through Friday from 7:00 am GMT - 4:00 pm GMT. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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