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Director Brand Marketing, EMEA

3 months ago

Haddenham Buckinghamshire, United Kingdom McCormick & Company Full time

Position: EMEA Marketing Manager Growth Platforms

Reporting into the EMEA Growth Platforms Director, you will work as regional lead for the Herbs, Spices and Seasonings strategy across our EMEA business; Working closely with the Local Marketing teams you will identify growth opportunities to implement with the cross-functional teams including Commercialisation, Insights, Graphics Design, R&D, Supply Chain and Culinary, as well as external agencies when needed, to deliver scalable, winning plans to drive McCormick Sales, Share & profitability.

Leveraging ongoing business analytics to monitor Category & NPD performance across the EMEA region

* Working closely with our Insights & Analytics team you will turn datapoints and research into insights and insights into actions, to identify category innovation and renovation opportunities across the EMEA region

* Build and deliver regular business presentations to key stakeholders and senior leaders across local markets, the regional and global teams.

Lead the Development of the 3 year strategy for Herbs, Spices and Seasonings, using this to shape the product pipeline & activation plan for your areas & input into the annual EMEA regional brand plans

* Commercial:

* Balance short term priorities with longer term deliverables

* Proven track record: successful experience working within FMCG Innovation & Brand-Building at the relevant level

* Curious, data-driven & analytical: you will excel working with the likes of Nielsen, Kantar, Google Trends and Ad hoc research to perform analysis & turn insights into actions

* Full mix marketing: meaning they are able to understand the overall picture and influence of the various marketing levers and the role I&R can play within this

* Consumer-Centric: you will naturally place the consumer at the heart of everything you do & will excel at driving insight from market research & trends data, be comfortable working with a variety of research methodologies and a multitude of agencies

* A sense of ownership: you’ll see your area as your own business & love to roll up your sleeves & get stuck into building & leading your platform & brands growth

* Prioritisation: Strong project leadership experience of managing multiple projects & strong ability to prioritise when and where needed

* Cross-Functional team player: building strong relationships across departments within EMEA, you’ll naturally take everyone with you & work as one team to deliver against one common goal

* Passion for food: ideally someone who is a “foodie” and always looking for their next inspiration

Company manufactures, markets, and distributes spices, seasoning mixes, condiments and other flavourful products to the entire food industry, retail outlets, food manufactures, food service businesses and consumers.

While our global headquarters are in the Baltimore, Maryland, USA area, McCormick operates and serves customers from nearly 60 locations in 25 countries and 170 markets in Asia-Pacific, China, Europe, Middle East and Africa, and the Americas, including North, South and Central America with recognized brands including Schwartz.

This principle fosters an unusually dedicated workforce requiring a culture of respect, recognition, inclusion and collaboration based on the highest ethical values.

All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, colour, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

As users of the disability confident scheme, we guarantee to interview all disabled applicants who meet the minimum criteria for the vacancy/ies