Senior Director, Brand Marketing Lead
4 weeks ago
McCormick & Company, Inc. is seeking a seasoned marketing professional to lead our brand marketing efforts in EMEA. As Senior Director, Brand Marketing, you will be responsible for developing and executing comprehensive brand marketing strategies that drive business growth and customer engagement.
Key Responsibilities:
- Develop and implement brand marketing strategies that align with the company's overall objectives and goals.
- Lead the development of communication strategies for brands and campaigns, inclusive of communication objectives, target audience, key messages, and channels.
- Manage and develop a team of direct reports across the region and markets, providing guidance and support to ensure successful campaign execution.
- Collaborate with cross-functional teams to develop and implement effective brand marketing strategies for digital, social, and traditional channels.
- Stay up-to-date with the latest trends and best practices in global media and digital marketing to drive innovation and growth in the marketplace.
Requirements:
- Bachelor's Degree in Marketing, Business, or related discipline.
- Demonstrated relevant skills and results in FMCG marketing, advertising, digital marketing transformation, market research, P&L management, forecasting, agency management, and business planning.
- Strong experience leading projects and cross-functional teams, including proven ability to manage multiple projects.
- Expertise in business and brand planning, digital marketing, market research, consumer communications, finance, and promotional activities.
- Strong analytical skills and evaluative judgment based on the analysis of factual and qualitative information in complicated or novel situations.
Preferred Qualifications:
- MBA preferred.
- Demonstrated relevant skills and results in consumer-packaged goods marketing, forecasting, advertising, market research, consumer & trade promotion, P&L management, and business planning.
- Management and development of direct reports and team.
- Fluent in English and ideally French.
Work Environment:
- Office/Hybrid.
Mccormick & Company, Inc. is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
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