Sales/marketing manager

3 weeks ago

Burntwood Staffordshire, United Kingdom The Merlin Partnership Ltd Full time

Merlin is a unique British brand, manufacturer and distributor of protective motorcycle clothing and accessories. Merlin focuses on collections aimed at different rider styles that include, protective jackets, trousers, boots, gloves and denim. Merlin is rigorous in ensuring our products meet the standards we demand for the brand, and the trust levels that our customers have come to expect from us.

Our fast-growing business has developed through unique product developments and high consumer demand. As a result, we are recruiting for a full-time Marketing Manager to join our Midlands-based team, to lead the organisation and activation of marketing whether in-house or outsourced.

We are looking for an individual with an interest in sportswear and motorcycling. The successful candidate will be an expert in marketing and communication with a good knowledge of the market/competitive landscape internationally.

Working for a customer-centric brand such as Merlin the candidate will require the following characteristics and skill sets:
Proven track record in marketing communications
Have an exciting opportunity to influence and drive brand growth
Knowledge of Adobe Creative Suite, SEO, CMS, web analytics, social networks and emerging channels
Knowledge and experience of managing campaigns from brief, to creative signoff, delivery and tracking. Across print and digital channels 
Educated to Degree level, ideally in Marketing / business undergraduate qualification, or otherwise a degree plus CIM marketing qualification
Ideally 4+ years marketing experience
Preference for a passion in motorcycling

The Marketing Manager will work to create exciting marketing campaigns that run through brick-and-mortar stores as well as B2C and DTC channels. From conception through to KPI review, across Merlin’s various marketing platforms and using a number of marketing tools to deliver the brand message: print, digital, events, content, web, consumer and trade marketing. This will be managed with both in-house tools and our outsourced marketing agency.

Maintain the Merlin website using experience of CMS, SEO, Analytics
Create and optimise web pages in line with other marketing activity and user activity ensuring an accurate reflection of the brand and product within the market
Control brand assets for online partners

Work across multiple product projects ranging from collabs, capsule collections and new ranges to create supporting on product merchandising, catalogues and look books, POS/POP


Brand Management/ PR
Create and activate with support a monthly social media marketing schedule; Design and content unique digital advertising campaigns across a broad range of media (i.e. Work closely with the product team to identify relevant projects or products that drive engagement with content creators

Monitor the macro and micro environments, feeding insights to the broader brand team and business, to consider potential improvements or changes in marketing strategy, products or services
Track the performance of all marketing campaigns against both channel budgets and KPI's
Assist in the organisation of company-wide marketing events
UK and Overseas.
Operate effectively and closely with key functional teams across Sales, Finance, Legal, Brand, Product
The Marketing Manager will effectively work in a wide range of channels to increase customer and consumer engagement in the Merlin products, to match growth plans internationally. 
 
Proven growth records of 4+ years of experience in a marketing and communications role
Educated to Degree level, ideally in Marketing / business undergraduate qualification, or otherwise a degree plus CIM marketing qualification.
Knowledge and experience of motorcycle/performance/sportswear sectors
Proficient knowledge of Adobe Creative Suite, Microsoft Office, Google marketing platforms and social networks

Reports directly to the Brand Director (James Franklin)
Marketing lead

Features and Bonuses
~ Office based, Burntwood, Staffordshire
~ Typical day 9-5 (flexible working possible)
~ Occasional travel flexibility required (dom and int. 20-25 days holiday per year, plus Statutory holidays
~ Pension scheme following 6 months of service
~ Involvement in company events and activities

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