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Marketing Manager

4 months ago

Burntwood, United Kingdom The Merlin Partnership Ltd Full time

About The Company                  

Merlin is a unique British brand, manufacturer and distributor of protective motorcycle clothing and accessories. Established in 2011, Merlin has become a globally distributed product with markets including the EU, US and Australia.


Merlin focuses on collections aimed at different rider styles that include, protective jackets, trousers, boots, gloves and denim. Merlin is rigorous in ensuring our products meet the standards we demand for the brand, and the trust levels that our customers have come to expect from us.


Our fast-growing business has developed through unique product developments and high consumer demand. As a result, we are recruiting for a full-time Marketing Manager to join our Midlands-based team, to lead the organisation and activation of marketing whether in-house or outsourced.


About The Candidate

We are looking for an individual with an interest in sportswear and motorcycling. An individual who can multi-task across various channels, work independently, as well as work as part of a broader team both in-house and outsourced.


The successful candidate will be an expert in marketing and communication with a good knowledge of the market/competitive landscape internationally.


Working for a customer-centric brand such as Merlin the candidate will require the following characteristics and skill sets:

  • Good communicator – both internally and externally. 
  • Proven track record in marketing communications
  • Have an exciting opportunity to influence and drive brand growth
  • Knowledge of Adobe Creative Suite, SEO, CMS, web analytics, social networks and emerging channels
  • Knowledge and experience of managing campaigns from brief, to creative signoff, delivery and tracking. Across print and digital channels 
  • Educated to Degree level, ideally in Marketing / business undergraduate qualification, or otherwise a degree plus CIM marketing qualification
  • Ideally 4+ years marketing experience
  • Preference for a passion in motorcycling


Key Responsibilities                    

The Marketing Manager will work to create exciting marketing campaigns that run through brick-and-mortar stores as well as B2C and DTC channels. From conception through to KPI review, across Merlin’s various marketing platforms and using a number of marketing tools to deliver the brand message: print, digital, events, content, web, consumer and trade marketing. This will be managed with both in-house tools and our outsourced marketing agency.


Examples of channels and responsibilities include:


E-Commerce 

  • Maintain the Merlin website using experience of CMS, SEO, Analytics
  • Create and optimise web pages in line with other marketing activity and user activity ensuring an accurate reflection of the brand and product within the market
  • Control brand assets for online partners


Print and Design

  • Work across multiple product projects ranging from collabs, capsule collections and new ranges to create supporting on product merchandising, catalogues and look books, POS/POP


Brand Management/ PR

  • Create and activate with support a monthly social media marketing schedule; as well as explore new, relevant platforms
  • Design and content unique digital advertising campaigns across a broad range of media (i.e. Mobile, Email, Banner)
  • Continue to develop our growing PR presence with our out-sourced partners
  • Work closely with the product team to identify relevant projects or products that drive engagement with content creators


Further:

  • Monitor the macro and micro environments, feeding insights to the broader brand team and business, to consider potential improvements or changes in marketing strategy, products or services
  • Track the performance of all marketing campaigns against both channel budgets and KPI's
  • Assist in the organisation of company-wide marketing events
  • Manage and attend trade shows and industry events: UK and Overseas.
  • Operate effectively and closely with key functional teams across Sales, Finance, Legal, Brand, Product
  • The Marketing Manager will effectively work in a wide range of channels to increase customer and consumer engagement in the Merlin products, to match growth plans internationally. 

 

Requirements                           


  • Proven growth records of 4+ years of experience in a marketing and communications role
  • Educated to Degree level, ideally in Marketing / business undergraduate qualification, or otherwise a degree plus CIM marketing qualification.
  • Knowledge and experience of motorcycle/performance/sportswear sectors
  • Proficient knowledge of Adobe Creative Suite, Microsoft Office, Google marketing platforms and social networks


Organisational Alignment           

Reports directly to the Brand Director (James Franklin)

Marketing lead


Features and Bonuses                 

  • Office based, Burntwood, Staffordshire
  • Typical day 9-5 (flexible working possible)
  • Occasional travel flexibility required (dom and int. with expenses covered)
  • Occasional weekend involvements at events, ride outs, demo’s (with expenses covered)
  • 20-25 days holiday per year, plus Statutory holidays
  • Pension scheme following 6 months of service
  • Equity opportunity following 2 years of service
  • Sickness package
  • Involvement in company events and activities