Head of Digital Marketing

7 months ago

Burntwood, United Kingdom Busy Bees Full time

Burntwood

Job Summary

Job Title: Head of Digital Marketing - Europe

Reports to: European Marketing Director

Based: Hybrid between home and our Burntwood office

**Salary**: Up to £60,000 per annum DOE

About the role

Are you ready to take the helm of our digital success story? We\'re in search of a dynamic leader to champion the performance of our digital and acquisition channels, with a particular focus on SEO, PPC, paid campaigns, website optimisation, and CRO. Your focus will be on exceeding enquiry targets, KPIs and delivering an industry-leading UX.

But here\'s the twist - it\'s not just about maintaining the status quo. We\'re on the lookout for someone with the vision and drive to be a catalyst for significant change. In this role performance measurement and optimisation, data analysis, and the development of insightful solutions will be key.

If you\'re fuelled by ambition, a passion for digital innovation, and ready to shape the future of our digital landscape, we want you on our team. Join us in redefining what\'s possible, where your journey will be as transformative as the results we\'ll achieve.

About Busy Bees and our culture

Established in 1983 we are now not only the largest but also the leading provider of childcare in the UK and the fourth largest provider in the world with plans for this year to reach 1000 centres globally. This is the most exciting time to join us

Working at Busy Bee’s offers several benefits, including competitive pay, flexible scheduling, opportunities for professional development and advancement. We also offer a supportive and collaborative work environment where you can learn from experienced colleagues and make meaningful connections here.

**Benefits**:

- **Sector leading Family Leave.**:

- **Annual salary bonus up to 25%**:

- **Big Benefits**.
- **Childcare discounts.**:

- **Birthdays off.**:

- **Health and Wellbeing.** Employee Assistance Program and our Peppy and Mental Health Apps
- **Further Training and development through** **our own training company**

**Responsibilities**:

- Develop and execute digital marketing strategies to meet ambitious enquiry targets, KPI’s and boost brand awareness.
- Lead short, medium, and long-term digital strategies to support company growth.
- Drive SEO for improved search competitiveness.
- Lead, improve and deliver online conversion processes. Collaborate with agencies on SEO, CRO, and content strategies.
- Work with PR and Brand teams to optimise the marketing strategy.
- Analyse data and provide evidence-based recommendations.
- Focus on website and mobile user experience, metrics, and revenue.
- Drive the acquisition marketing strategy.
- Lead digital transformation initiatives.
- Ensure future-proofing of revenue-generating digital channels.
- Present innovative digital marketing business cases.
- Adapt marketing activities to changing technology and trends.
- Deliver detailed reports, analytics, insights, and actionable recommendations.
- Create engaging content for various digital platforms.
- Manage agency relationships for optimal performance.
- Utilize data and insights for shaping future digital strategy.
- Collaborate with B2B trade sales team on digital marketing.
- Accountability for the digital marketing budget and ROI.
- Lead and develop the Digital Marketing team.
- Deputise for the Marketing Director as needed.

Key skills & Experience
- Proven track record in achieving exceptional digital performance, from strategy to execution.
- Success in creating impactful online media and digital advertising campaigns, including social and PPC.
- Evidence of measuring and optimising ROI and performance to deliver tangible improvements.
- Enthusiastic about digital marketing and embraces challenges.
- Proficient in data analysis and optimisation turning them into insights and recommendations.
- Proactively introduces cutting-edge technology into marketing and business plans.
- Strong expertise in competitive SEO and website management.
- European expertise would be an advantage, with effective cross functional collaboration.
- Skilled in budget management and optimisation.
- Strong analytical abilities and translating that into improvements.
- Team player with exceptional project management skills.
- Knowledge of Google tools, and technologies and platforms for improving digital performance.
- Results-focused, creative problem solver with a positive and proactive attitude, ready to drive significant change and development.

About the role

About you

About Brandon

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