Marketing Director

3 weeks ago

United Kingdom Groupe Limagrain Holding Full time

As Marketing Manager for BA North West Europe and member of the BA Management Team:

o To contribute to and be responsible for the Business Area Roadmap and implementation in UK
o To identify marketing synergies, knowledge sharing and organisational requirements for the BA, and where appropriate implement BA marketing projects and establish teams
o As a member of the management team of the UK, to lead the marketing strategy development and contribute to and be responsible for the UK Roadmap and implementation
o Develop and implement the UK marketing strategy across the wholesale and retail business for all crop areas – go to market strategy, portfolio positioning, demand creation activities etc. to deliver the financial and business objectives (revenues, profit and market share)
o Prepare sales budgets and forecasts, and track progress to manage and mitigate risks
o Monitor and report periodically on sales performance. Propose and implement corrective actions in case of deviation from budget
o Lead the product management team to develop and implement marketing campaigns for all crop areas, to deliver against agreed financial budgets
o Work with the Sales Director Nickerson to develop retail sales as part of a total joined up Limagrain market approach strategy and tactical plan for the whole market with clear objectives and measures.
o Lead others to their best potential by acting as a mentor
o Lead the Marketing Communications team to develop performance and competencies and achieve financial KPI's
o Team management to improve business reporting and financial forecasting for all crop species.
o Foster relationships with key accounts and influencers and develop a best-in-class marketing team as measured in structured customer feedback and KPI's

As a LeadershipTeam Member (Leadership Model – Level 2)

• Leadership:
o Communicate a compelling and inspiring vision or sense of core purpose
o Have the willingness to delegate responsibility, work with others, and coach them to develop their capabilities towards success
o Ensure that he/she acts and is perceived as responsible, reliable, and trustworthy
o Find the best match between required tasks and existing skills in the team
o Can decide and act without having the total picture as well as in a context of change
o Communicate to the team on behalf of the company in alignment with company's strategy
• People Management
o Marketing Management team: Recruit employees for growth and development within the company, manage missions and responsibilities, foster and promote diversity and build on differences to positively impact business results
o Give meaning to rules and policies, describe the reasoning behind the rules
o Generate diversity by actively integrating team members of different backgrounds and cultures
• Activity management
o Evaluate the relevance of KPIs and their targets
o Fully understand the basic financial management principles and the company' #J-18808-Ljbffr

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