Marketing Director

Found in: beBee S GB - 2 weeks ago

United Kingdom InGame Recruitment Full time

Marketing Director
My client is an innovative mobile game studio crafting exceptional mid-core and hardcore gaming experiences.

Their expertise lies in developing competitive multiplayer games that challenge and engage players across the globe.

Driven by a team of industry veterans and creative talent, they strive to push the boundaries of mobile gaming with cutting-edge gameplay and compelling narratives.

They pride themselves on creating games that are entertaining and foster a sense of community and competition among players.

Job Overview:

They seek a Marketing Director to take the helm of their marketing endeavors for their latest venture - a top-down multiplayer shooter game designed for the mid-core/hardcore audience.

This fully remote role demands a visionary marketer with a solid background in executing global marketing campaigns for mobile games.

The ideal candidate should excel in devising innovative marketing strategies, particularly those extending beyond conventional paid user acquisition methods.

Key Responsibilities:

  • Game-Specific Marketing Strategy: Develop a comprehensive marketing plan tailored to the unique aspects of our top-down multiplayer shooter, targeting the midcore/hardcore gaming segment.
  • Global Campaign Execution: Implement and manage marketing campaigns across various regions, ensuring cultural relevance and appeal to a diverse audience.
  • Innovative Marketing Approaches: Focus on creative, non-traditional marketing channels and strategies to attract and retain players.
  • Brand Consistency: Maintain and develop the game's brand identity across all marketing materials and platforms.
  • Data-Driven Analysis: Regularly assess campaign performance, utilizing data to refine and optimize marketing efforts.
  • Budget Management: Oversee the marketing budget, prioritizing high-impact and cost-effective strategies.
  • Cross-Department Collaboration: Work closely with the development and community management teams to ensure alignment of marketing strategies with game updates and player feedback.
  • Community Engagement: Build and maintain a strong relationship with the game's community, leveraging their insights for better engagement strategies.
Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field.
  • Extensive and proven experience in mobile game marketing, with a strong track record of successfully launching and managing marketing campaigns for mid-core/hardcore mobile games.
  • Deep understanding of the mobile gaming market, with specific insights into the behaviors and preferences of the mid-core/hardcore gaming audience.
  • Familiarity with the latest trends and best practices in mobile game marketing, including non-traditional and organic user acquisition strategies.
Skills:
  • Creative and strategic mindset, capable of devising innovative marketing solutions.
  • Strong analytical and data interpretation skills.
  • Proficient in various marketing tools and platforms, especially in non-traditional marketing channels.
  • Excellent communication abilities, capable of engaging with diverse audiences.
If you are interested in applying - please reach out to mark@ingamerecruitment.com

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