Content Marketing Associate Director

3 weeks ago


United Kingdom Publicis Groupe UK Full time

Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.
At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and helps drive innovation in the work we do for our clients.. We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

As Content Marketing Associate Director, your role will be to develop and oversee the implementation of content marketing strategies across our accounts. You’ll be part of a fast-paced team working alongside our in-house technical SEO experts in the SEO Department on a range of exciting clients.
You will lead a team working across core accounts that are integral to the agency.
You will support the Content Marketing Business Director in monitoring content performance and producing reports of findings to present back to the client. You’ll have access to various tools for developing insights and opportunities to help clients achieve their business goals.
We are looking for someone who is a proven expert in this area and wants the chance to excel and grow their career.
You will be reporting to the Content Marketing Business Director.
Lead the content marketing strategy for clients, ensuring high-quality strategic deliverables are presented to the client and that the strategy itself produces outstanding results for our clients
Prioritise and refresh initiatives, projects, and milestones to relentlessly pursue KPIs
Ensure deliverables are of high quality and meet or exceed best practices in the industry
Ensure client renewals and maintenance/growth of SEO revenue
Lead client communications where needed and support junior members of the team with client communication
Deliver training for junior members of the team
To have strong relationships with internal teams across all disciplines whilst building valued relationships with clients and partners
Solid experience in a content marketing role within an agency
Excellent understanding of the digital content ecosystem
Organised, with high attention to detail and good project management skills to meet deadlines
In-depth knowledge of SEO and content tools, for example, Semrush, Ahrefs, Google Analytics, Google Search Console, and TGI/Kantar.
Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.
If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.
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