Growth Marketing Manager
2 weeks ago
Growth Marketing Manager
West London (Hybrid)
SaaS / Gaming
£Are you a Growth Marketing Professional who's experience in the SaaS or Gaming sectors? As a Growth Marketing Manager at this scale up brand, you will be instrumental in driving growth through strategic marketing initiatives aimed at acquiring and retaining customers.
This role is not just about marketing, but about crafting memorable experiences that resonate and convert prospects into loyal advocates of this growing brand. You'll nurture deep customer relationships, lead generation and utilise the CRM (HubSpot) to generate leads.
Collaborate with customer success to understand customer needs and tailor marketing efforts accordingly.
Plan and execute marketing campaigns tailored to specific target markets, utilising various channels such as email, social media, and advertising platforms.
Monitor campaign performance, analyse key metrics, and optimise strategies to maximise ROI.
Build out and maintain our CRM system to effectively manage key client information, track interactions, and identify potential leads.
Proactively prospect and target potential customers using CRM data and other sources, generating new leads and opportunities.
Collaborate with content creators to produce compelling materials that resonate with our audience.
Set and track key performance indicators (KPIs) such as audience growth, engagement rates, and conversion metrics.
Implement strategies to expand our audiences and reach new prospects, continually optimising tactics based on performance data.
Plan and host webinars, events, and workshops to educate prospects and customers, driving brand awareness and thought leadership.
Proven experience in marketing, preferably in a B2B SaaS or Gaming environment.
Proven track record of successfully planning and executing customer-focused marketing initiatives such as webinars, case studies, and customer training programs.
Experience with HubSpot or similar CRM systems, webinar platforms and marketing automation tools is a plus.
Strong understanding of CRM systems and lead management processes.
Analytical mindset with the ability to interpret data and make data-driven decisions.#
Creative thinker with a passion for delivering exceptional customer experiences.
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