Brand Partnership Manager

4 weeks ago

United Kingdom Barbour International Full time
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Company Description:

The Barbour story began in 1894 in South Shields in the North East of England. Founder John Barbour began supplying oilskins and other garments to protect the growing community of sailors, fishermen and dockers. Still family owned and now fifth generation, Barbour HQ remains in South Shields. Under the leadership of Chairman Dame Margaret Barbour, Barbour has grown into a lifestyle brand sold in over 55 countries worldwide including Europe, the US and Asia offering a wardrobe of stylish functional clothing, footwear and accessories inspired by the unique values of the British countryside. The iconic Barbour Bedale and Barbour Beaufort wax jackets continue to be made by hand in the factory in South Shields. In 2020, Barbour launched Wax for Life, an overarching name for all of Barbour’s wax services designed to encourage customers to extend the life of their wax garments. Wax for Life includes re-waxing and repairs (first introduced in 1921) and Barbour Re-Loved an upcycling circularity initiative. Each year over 70,000 wax garments are sent back to Barbour globally to be repaired, rewaxed or altered.

Position Overview:

We have an exciting opportunity for a Brand Partnership Manager – Partner Stores to join the Barbour Sales team. Reporting to UK Head of Merchandising, the Brand Partnership Manager for Barbour Partner Stores is responsible for achieving net sales targets and owning the account end to end. The role must ensure financial and commercial terms are agreed, assortment plans are driven, stock intake is run efficiently and sell out data is understood and received weekly. All stores need to be visited monthly to ensure instore standards are upheld, new staff meet Barbour expectations, VM standards are met, service is at an acceptable level and the end consumer sees no difference between a partner store and our own full price retail estate. Working collaboratively with Head of Retail to ensure a seamless approach to retail will be essential.

London office Role – minimum 3 days to be in London office or Key Partner.

Essential Duties and Responsibilities:

Full responsibility for partner store function within the UK:

  • Work collaboratively with Head of Retail to ensure staff expectations are set, Barbour brand training is aligned, Partner stores maintain Barbour standards according to T&Cs and assortments are aligned to our retail expectation.
  • Responsible for FY net sales targets for all Partner stores.
  • Develop and negotiate all partner store T&Cs which include Barbour brand expectations and service levels.
  • Deliver product relevant training and coaching staff on Barbour selling skills techniques and ensure all staff are at the relevant standard in line with brand expectations.
  • Linking retail activity to marketing throughout the season and ensuring the brand standards are represented.
  • Planning product ranges at store level and preparing sales and stock plans across all areas of the Barbour business.
  • Management of the seasonal and continuity orderbook, get PO’s and allocation plans from partners in line with the timings of the seasonal forward order calendar.
  • Control of stock levels to match budgets, sales forecasts, and figures. Seasonal and annual budget setting by brand and category.
  • Continuous improvement of segmentation of the brands and stories ensuring best in class representation. Working closely with visual-display teams internally and externally and department managers to ensure densities are maximised in each store.
  • Liaise closely with all marketing, logistics and digital teams.
  • Manage budgets and instore implementation of shop fits.

Analysis \ Reporting:

  • Monthly store visits, instore images, and trade reports to be shared with Sales Director.
  • Monitoring and reporting sales across the group on a weekly basis.
  • Analysis of product performance to ensure full potential is reached. Feedback into the business on key product opportunities
  • Monitoring slow sellers, suggesting action to drive traction as necessary.
  • Analysis of performance related to marketing and digital activity.
  • Maintaining comprehensive historic sales data.

Strategic Planning

  • Highlight key opportunities to drive the sales plan
  • Build out strategic 5YP supporting pillars with the partner
  • Ensure VM standards are developed and maintained to the highest levels within brand values.

Skills and Experience:

  • Educated to degree level
  • Experience of area managing standalone stores and merchandising background is ideal.
  • Experience of managing across product categories and gender.
  • A high level of numerical accuracy and attention to detail.
  • Strong commercial and analytical skills.
  • Strong, confident communication skills at all levels, both written and verbal.
  • Advanced Microsoft Excel skills.
  • Conflict resolution ability
  • Effective delegation skills and ability to prioritise work activities
  • Strong problem solving and decision making skills
  • Understanding and implementation of visual merchandising and marketing and to communicate ROI
  • Has an appreciation of Barbour’s heritage, values and its customers’ requirements
  • Will be based from London but able to travel across the country.
  • Discretionary Company bonus scheme
  • 25 days holiday as standard increasing with length of service plus bank holidays

Note: In the event that a sufficient volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.

Seniority level
  • Seniority level Not Applicable
Employment type
  • Employment type Full-time
Job function
  • Industries Retail Apparel and Fashion

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