Marketing Executive: Performance Marketing

1 week ago

United Kingdom Techniche Full time

Global Head of Marketing
Leading marketing and growth outcomes for:

Techniche EV, automating the maintenance of electric vehicle charge points to increase uptime and improve reliability;
Urgent , managing the maintenance of critical assets for fuel retailers at over 40,000 forecourt and convenience retail sites in 30 countries;
Statseeker , driving performance of IT networks in healthcare, education, government and retail sectors worldwide

You’ll have the Autonomy, Accountability, and Responsibility to drive performance across
Design and deliver on the growth marketing strategy, such as lead generation, GTM
Specialist in solution-based marketing and demand generation, such as campaign
Deep understanding of driving success from marketing tools such as Hubspot and similar.
Drive growth outcomes from CRM, marketing automation and analytics tools. Capable of representing the marketing team to the business, elevating the profile of
marketing by having a clear vision and understanding of what marketing brings to the
marketing efforts, measured by metrics like the number of leads generated, conversion
increase repeat purchases, and foster brand loyalty, measured by customer retention
rates, customer lifetime value (CLTV), customer value proposition (CVP) and Net Promoter
Optimize marketing campaigns: marketing campaigns, measured by key performance indicators (KPIs) such as click-
businesses or influencers to amplify brand reach and drive mutually beneficial growth,
measured by partnership performance indicators such as referral traffic and partnership-
Delivering marketing activities that deliver growth for SaaS solutions is essential; Experienced in marketing SaaS solutions in the key stages of growth
International marketing experience is essential.
Can clearly articulate marketing outcomes in a monetised way.
Previous experience in the CMMS, Network Management or Electric Vehicle/EV charging
A member of the Operational Leadership team, reporting to Exec on marketing activity and
~ Co-creating the vision and marketing strategy for broader initiatives
~ Overall brand ownership, design, and strategy. We recently completed a brand redesign, so
~ the focus on this will be limited in the short and medium term.
~ integrate these insights into your product marketing plans. (Support the Chief People Officer in developing an Employer Brand.
~ Overseeing all Marketing team output for quality and appropriateness against brief
~ Owner of Marketing technology/tooling
~ Desire to become a product evangelist for Urgent/Techniche EV/Statseeker
~ Supplier Management, design and creative agencies
~ Marketing, advertising and communications strategy lead
~ Copywriting and editing
~ Training – marketing and communications for the rest of the business.
~ Developing and coaching marketing team members’ professional skillsets

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