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Sales/marketing manager
2 months ago
Marketing Manager
We’re recruiting a Marketing Manager to lead our company’s marketing operation.
You’ll report directly to the Marketing Director, and you’ll have management responsibility for our marketing team and our panel of agencies. Aside from these core responsibilities, you’ll find yourself involved in other business functions, including business development, tech, marketing automation, and customer services. So, you’ll need to demonstrate your wider experience, excitement, and passion for marketing, business & tech in your application for this role.
Your role is to increase the volume of high-quality leads for our B2C distribution channel and to support our business development team to build productive relationships with their brokers.
With responsibility for devising and executing the marketing strategy, your responsibilities will also include:
• Leadership— managing a small team you’ll develop and execute the company’s marketing strategy;
• Campaigns & launches— responsibility for devising and project managing campaigns and launches for new products and services;
• Communications— managing our LinkedIn and email marketing communication programmes to staff, members, and brokers;
• Product life cycle— responsibility for the marketing components of our product upgrades;
• You have at least 10 years’ experience in marketing (including marketing to insurance brokers) and have worked for a private health insurance or life insurance insurance company, broker, or aggregator.
You demonstrate critical thinking and consider a broad range of perspectives, information, risk managing, and future planning in your decision making. You have a knowledge of SEO and content marketing; competency with design software (e.g., InDesign, XD, Figma), basic digital marketing tools (e.g., GA4, Ahrefs, Search Console), and reporting software (e.g.,Looker Studio, Power BI); experience with advanced digital marketing platforms (e.g., HubSpot, ClickDimensions, SalesForce Marketing Cloud, Adobe Marketing Cloud, DynamicsMarketing); You have excellent communication skills and true marketing skills and flair, with an eye for seeing what works and how to get our messages across clearly, and succinctly, with impact.
We’re William Russell—the expat insurance provider. We offer health insurance, life insurance, and income protection for people living and working abroad since 1992. In short, we’re a partner for expats when they’re away from home, and we’re there to make the expat experience healthier and easier.
A competitive salary, and rounded benefits package, alongside the opportunity to work with a forward thinking, experienced, professional team.
All applicants must be eligible to live and work in the UK, and able to work in our Lightwater office for two days per week.
