Content management
2 weeks ago
Head of Content – Social Media Creative Digital Marketing Agency
My client is a dynamic and innovative social media company that specializes in creating engaging entertainment content. We are committed to providing high-quality, fact-based content across various social media platforms to inform, educate, and entertain our audience.
When applying, please also provide proof of content formats you’ve developed by submitting links we can sample your work.
We are seeking a highly skilled and strategic individual to join our team as the Head of Content. The successful candidate will be responsible for overseeing the ideation, creation, commissioning curation, and distribution of original social content across various social media touch-points. This role requires a creative, lateral and analytical thinker with a deep understanding of social media platforms, audience behaviour, and a passion for delivering accurate and compelling information.
Content Strategy and Planning:
Experience of developing, ideating, creating and formulating original content strands – longform and short form video content series on social media
Develop and implement a comprehensive content strategy that aligns with the company's goals and objectives.
Collaborate with cross-functional teams to commission and create social media video shows and series
Ensure content is diverse, engaging, and adheres to the highest standards editorial standards and is credibility.
Advanced technical and strategic knowledge of creating hero content that will drive audience growth and channel numbers
Oversee the management, growth and optimisation of consumer content experience on all social media channels with a focus on YouTube and also other platforms such as Facebook, Instagram, TikTok, etc,
Analyse channel performance metrics, user engagement, and audience demographics to inform content decisions and to also plot future content plans to drive audience growth
Lead a team of content creators, editors, and producers to ensure the production of high-quality, content.
Provide guidance on storytelling, narrative structure, and content formats to enhance engagement.
A passion and understanding of social media platform and content trends
Being ahead of the curve on social media trends and excellent technical knowledge of best practices to drive world-class content creation and audience engagement.
Collaborate with internal teams, including marketing, design, and data analytics, to integrate content strategies seamlessly across the organization.
Identify and explore partnership opportunities with influencers, experts, and other content creators to enhance content reach and credibility.
Quality Control and Compliance:
Establish and enforce editorial guidelines and standards to ensure accuracy, fairness, and ethical content creation.
Monitor content for compliance with legal and regulatory requirements.
Optimise and ensure content being created registers against growth metrics of video views and channel / platform growth, subs, followers, etc.
Bachelor’s degree
Proven advanced technical knowledge of different video and social media platforms, as well as content strategy and management, with a focus on factual content.
Strong leadership skills with the ability to inspire and motivate a creative team.
Analytical mindset with the ability to use data to drive content decisions.
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