Digital Marketing Senior Manager

3 weeks ago

Knutsford Cheshire, United Kingdom The Candidate Recruitment Agency Full time

Work for a market leading company in the health care sector.
Our client is a well-established, innovative Global Ed-Tech brand. This exciting company is providing personalised, intelligent medical revision resources and have been helping students and junior doctors pass their medical exams for decades. They’re a digital-first, innovative, data-driven, cutting-edge tech brand and this is an opportunity to work for something that makes a difference, helping medical professionals (doctors, nurses, midwives, etc.) and the NHS. They’re looking for someone who sees the opportunity as a privilege to be able to support medical professionals all over the world and the humanitarian advantages this poses.

The role will be supporting the Head of Digital Marketing and working with external agencies for various marketing channels. Inhouse you will be working predominantly on creating leads through CRM Campaigns, SEO, Paid Social & Organic Social. The role will be making sure all digital marketing campaigns are created and executed at a high standard and align with the brand image.

Regularly update and maintain the company website to ensure content is current, accurate, and engaging.
Conversion Rate Optimisation (CRO) Monitor and analyse website performance using tools
Create and Optimise website content for search engines (SEO) to improve organic search rankings and drive traffic.
Develop and execute email marketing campaigns to promote products, services, and events as well as designing email templates, write compelling copy, and segment email lists for targeted campaigns.
Plan, execute, and manage digital marketing campaigns across various channels, including organic and paid social media, PPC and display advertising such as YouTube.

3+ years of experience in digital marketing, with a focus on acquisition and conversion Proven experience with email marketing platforms
~ Strong understanding of SEO principles and tools (e.g., Proficiency in campaign management and digital advertising platforms (e.g., Google Ads, Facebook Ads).
~ Excellent organisational and project management skills.
~

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