Sales/marketing manager

1 month ago

Melrose Scottish Borders, United Kingdom ERIBÉ Knitwear Full time

Job Description Eden Scott is delighted to be retained by ERIBÉ Knitwear, to recruit an experienced marketing professional for the position of Marketing Manager.

Its collections are available at over 600 prestigious stores in 22 countries worldwide, offering traditional yet uniquely modern Scottish knitwear for both men and women. As Marketing Manager, you will be directly responsible for driving business growth by implementing and managing marketing strategies primarily aimed at the business to business (B2B) markets as well as looking at direct to consumer opportunities (B2C).

This is ‘hands-on’ role, you will assume responsibility for all marketing activity including but not limited to graphic design, content marketing, digital marketing, Photo Shoots etc. Using your breadth of knowledge and experience you will ensure the ERIBÉ marketing function leads the brand in the right direction.

Planning, creating, and implementing marketing campaigns. Adept at post campaign analysis and review.
Understanding the business market and its challenges through analysis of market trends and product positioning opportunities.
Developing the marketing roadmap for all segments of the business.
Assisting with trade shows and advertising creation.
Collaborating with the sales team to understand the customer journey and how best to develop targeted marketing strategies.
Maintaining a strong brand image reflecting ERIBÉ heritage, ethos values and approach.
Developing strong relationships with all other teams in the business, specifically sales, design, and customer service to ensure the marketing strategy aligns with the overall business goals.
Ensuring the company’s online presence meets the highest of standards and drives the right results.
Developing suitable brand ambassadors for ERIBÉ
The generation of all marketing material in collaboration with the design team to ensure that this reflects the ethos and spirit of the business.
Managing and collaborating with all external marketing & graphics partners.
Content management consulting with the Founder/CEO to agree approach.
Managing the marketing budget.
Developing methods to ensure that B2B customers are fully supported with all necessary material to develop and grow the Brand.
Previous marketing experience and a solid understanding of the B2B landscape.
Previous experience in fashion, textiles or premium consumer products / brands is highly desirable.
Financial acumen and experience in contributing to overall business strategy.
Strong CRM and ERP experience and email marketing.

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