B2B Senior Marketing Manager

4 days ago

London, United Kingdom Climate Action Full time

We are currently recruiting for a Senior Marketing Manager to join the Climate Action events team to contribute to the company's exciting growth and success by planning and executing marketing activities.
We are looking for a commercially astute and tenacious Senior Marketing Manager who can demonstrate a proven track record in marketing B2B conferences and events, ideally with direct experience in marketing automation and digital. You will have a confident approach to working in a fast-paced environment and a passion for marketing. A deep understanding of climate change policy and sustainability is advantageous.
We are seeking an individual who has a minimum of 10 years of professional experience , with significant experience in a senior B2B event marketing role within a commercial exhibition company. This experience should include managing a team of marketers and developing, managing, and implementing marketing strategies and campaigns.
Minimum of 10 years of professional experience , with at least 5 years specifically in a senior B2B event marketing role within a commercial conference or exhibition company.

Comprehensive (360) event marketing capabilities.
Digital Campaign Management: Setting up and managing digital paid campaigns.
Email Marketing: Execute email marketing strategies, including copywriting.
Marketing Automation: Implement and manage marketing automations and workflows.
Database Management: Managing and maintaining marketing databases.
Performance Reporting: Produce analytical and detailed reports on marketing performance.
Marketing content creation and management including copywriting and creative briefs.
Support and develop junior members of the marketing team through training and KPIs.
An agile approach to working where you are able to review results and adjust plans as you go to optimise results.
Excellent project and time management, organisation, and stakeholder management skills with the ability to work on your own initiative.
Superb work ethic with a passion and enthusiasm for conceptualising, delivering, and growing marketing strategies.
Strong digital marketing skills plus an understanding of commercial content marketing.
Highly creative approach to maximise small marketing budgets for maximum results.
Knowledge and desire to demonstrate commercial results from marketing automation.
especially on the telephone, to secure agreements with key partners globally.
A strong understanding of social media channels (particularly Twitter and LinkedIn) and strategies and ability to leverage them effectively and commercially.
Working knowledge and practical application of marketing awareness and other digital tools such as TweetDeck, Google Analytics, AdWords.
Hybrid working arrangement between our WeWork offices in Victoria and remote with three days working in our office weekly.
Generous and achievable bonus scheme.
WeWork wellbeing benefits such as yoga sessions and meditation.
Barista, community bar, table tennis, showers, and ability to bring your pet to work.

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