Content Marketing Manager
1 month ago
We’re very excited to be hiring our first content marketer Working alongside the Head of Marketing, you will deliver a range of content, from bitesize sales snippets to research-backed whitepapers. You’ll be responsible for creating memorable content experiences that drive brand awareness, recognition, and sales conversations.
The ideal candidate will be ambitious, strategic, and commercially focused with a proven track record in leveraging content across the B2B funnel to drive conversion.
Awareness and Demand Gen – Manage existing and develop new content initiatives to drive awareness, engagement, and interest amongst our key personas.
Pipeline nurture and acceleration – Develop content that helps build trust and buy in from those already in the pipeline, aiming to shorten sales cycles and improve conversion.
Thought Leadership – Create industry guides, whitepapers, and reports backed by data and research to strengthen Xelix’s authority in the P2P space.
ABM – Create 1:1, 1:few and 1:many hyper-personalised content across a range of channels (email, Linkedin, landing pages, direct mail, ads, events etc) to help maximise ABM success.
Events – Support our events with relevant, persona-focused pieces. This includes conferences, webinars, roundtables, and community days with our Customers and Partners.
Customer advocacy – Work alongside our customers to spotlight their successes through written, video, and live content.
Campaigns – Repurpose and recycle content to support the efficiency of marketing campaigns.
Has 5 years’+ experience in Content Marketing.
~ Considers themselves a ‘content enthusiast’ with a background in B2B SaaS.Proficient Hubspot user (MAP, CRM, CMS).
~ Can master both style and substance in their writing.
~ Can interpret and translate technical information into user-friendly content.
~ Looks at content through a commercial lens – able to predict return and prioritise resource based on this (short and long term).
~ Is a cross-channel whizz who can manage multiple projects at a time without compromising quality and attention to detail.
~ Has good knowledge of SEO, as well as experience producing diverse content across a range of formats.
~ Knows how to manage internal/external stakeholders to deliver top-class content in a timely manner.
~ Gets excited about owning Xelix’s content marketing strategy and taking our marketing to the next level.
~27 days holiday (24 days + 3 days when we close over Christmas)
~ Enhanced maternity/paternity cover
~ Plugged into the best VC communities in Europe
~ Swanky, dog-friendly office
~ Xelix is an enterprise SaaS company offering an AI-powered Control Centre for Accounts Payable teams . We work with some of the largest global companies to automate and enhance their financial control processes.
We built Xelix to take the pain out of four core AP processes: overpayment and fraud prevention, vendor statement reconciliation, master vendor data cleansing and AP/P2P reporting. Xelix is easy-to-use, cloud-based and flexible, making it suitable for large organisations across all sectors. We pride ourselves on providing 10/10 customer support and love to co-develop functionality with customers. com ) and Simon Burke (ex-CEO of Virgin).
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