CRM & Marketing Manager (Permanent)

4 weeks ago


London, United Kingdom Media IQ Recruitment Ltd Full time

Email + CRM Marketing Manager - Mid-size Media Corporation
Marketing / Product Management
Contract Type
Permanent
Do you have strong email marketing experience?
Do you know how to utilise Salesforce for marketing?
Want to take ownership of the marketing for a mid-size fast growing media company?
Mid-size media company which on the one hand has sales teams who sell advertising solutions, and on the other hand, has a media planning/buying agency division.
The Role of Email + CRM Marketing Manager
Devise and manage the entire email and CRM (salesforce) marketing strategy that is in-line with business goals
Work cross functionally to ensure email and Salesforce helps meet different business objectives
Ensure email campaigns adhere to industry standards and are in-line with regulatory compliances
Track key campaign metrics and report their impact on business performance
Experiment and run A/B or multivariate tests to optimise campaign performance
Requirements for this Email + CRM Marketing Manager position
Hands-on experience with Mailchimp or similar + experience of utilising Salesforce
Experience of creating and executing lead nurture and activation campaigns, setting Salesforce strategy
Understanding of lead generation, design tools, content management systems (CMS), and Google analytics
If you think that you could be the Email + CRM Marketing Manager our client is looking for, please apply
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