Local Campaigns Manager

4 weeks ago


London, United Kingdom Dext Full time

We are Dext - the world's leading provider of accounting & bookkeeping automation software. Our products improve the efficiency and financial data workflow processes of accountants, bookkeepers, and businesses globally. We are trusted by over 1 million SMBs worldwide. You will partner with product marketing, subject matter experts, brand and content, and regional marketing teams to develop compelling integrated marketing campaigns that drive demand.
You will have excellent project management and executional skills, fuelled by a deep analytical and metrics driven approach to marketing optimisation.
Collaborate with product marketing, subject matter experts, and brand and content, to identify strategically important market segments and agree global campaign themes and messages, aligned with business objectives and go to market priorities.
Work closely with Product Marketing to plan and build a schedule of compelling global integrated campaigns to help drive global revenue from SMBs, either directly, or through accountancy and bookkeeping firms.
Be bold and creative in planning and executing campaigns, leveraging the right mix of tactics at your disposal.
Work closely with the digital team to effectively move leads through our self service channels to activation.
~ Work closely with regional marketing teams to deliver global 'campaigns in a box', and support their localisation and execution in region.

~ Liaise with the global brand and content team, or external agencies to create a portfolio of marketing collateral (eg. case studies, infographics, product overviews, video, direct mail, landing pages).

~ Monitor, analyse and report on campaign performance, using your analytical skills to optimise demand creation, lead nurturing, conversion and pipeline acceleration.

~ Co-ordinate multiple stakeholders and juggle multiple projects in a dynamic, high-pressure environment.

You can read more about our Diversity & Inclusion commitments here
Proven track record of planning, creating and executing effective multi-channel, integrated campaigns to drive revenue
~ Experience of full funnel analysis to optimise demand creation, lead nurturing, conversion and pipeline acceleration programs
~ Excellent project management, organisation, coordination, and stakeholder management
~ Experience of working closely with sales, product marketing, brand and regional marketing teams in a global fast-paced and high growth environment
~ Team player with cross-functional project leadership skills
~ Highly motivated individual who thrives in a fast-paced team environment and is able to handle multiple projects, stakeholders and priorities simultaneously.

Strong analytical, data and reporting skills
Experience of Salesforce, HubSpot and JIRA is preferred
Knowledge of accounting and bookkeeping technology
Clear communication and collaboration skills
We are a highly ambitious, innovative, market-leading FinTech. We are a global, Private Equity backed business (HgCapital), but we have the dexterity and pace of a scale-up. Our behaviours guide us, and inform the way in which we communicate, collaborate and support each other. A competitive salary;
~ Flexible working;
~25 days off plus bank holidays, volunteering days, summer hours and a day off the week of your birthday;
~ Employer-paid private medical insurance and health cash plan (Medicash - reloadable shopping cards, cinema ticket discounts, online discounts and more);
~ Cycle to work scheme;
~ Access to the Learnably platform where you can spend your annual L&D allowance -
~ Payroll giving;
~ Mental health support through Help@Hand.

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