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Performance Marketing Manager

2 months ago

United Kingdom Christopher Keats Media Limited Full time

Our client is one of the UK's most successful internet forums.

They are now looking for a Performance Marketing Campaign Manager to be responsible for the successful execution and optimisation of native ad and performance marketing campaigns. This role involves managing the end-to-end delivery process, ensuring that campaigns meet performance objectives and client expectations. The ideal candidate will have a background in digital marketing, campaign management, and data analysis.

What you'll be doing

  • Campaign Management: Oversee the planning, setup, and execution of native ad campaigns.
  • Optimisation: Continuously monitor and optimise campaigns to improve performance and achieve KPIs.
  • Client Coordination: Act as the main point of contact for clients during campaign delivery, providing regular updates and addressing any issues.
  • Performance Analysis: Analyse campaign performance data to identify areas for improvement and implement changes.
  • Reporting: Generate detailed reports on campaign performance and provide insights and recommendations.
  • Technical Setup: Ensure all technical aspects of campaign delivery are correctly implemented and functioning.
  • Problem-Solving: Troubleshoot and resolve any issues that arise during the campaign lifecycle.
  • Collaboration: Work closely with sales and product teams to ensure seamless integration and execution of campaigns.
  • Ad Copywriting: Write compelling and effective ad copy tailored to specific audiences and campaign goals.

Requirements:

  • Google Ad Manager: Proficiency in using Google Ad Manager for setting up, managing, and optimising native ad campaigns.
  • Digital Marketing: Strong background in digital marketing strategies and tools.
  • Campaign Management: Extensive experience in managing digital ad campaigns from inception to completion.
  • Data Analysis: Ability to analyse campaign performance data and derive actionable insights.
  • Client Relationship Management: Experience in managing client relationships and expectations during campaign delivery.
  • Technical Skills: Knowledge of technical aspects of ad delivery and troubleshooting.
  • Ad Copywriting: Proven experience in writing effective ad copy that drives engagement and conversions.
  • DMP: Experience of using Data Management Platforms for building targeted audiences.
  • AI tools: Working knowledge and understanding of the use of AI tools to test, measure and enhance the performance of advertising campaigns.