Performance Marketing Specialist
3 weeks ago
We are currently hiring a Performance Marketing Specialist with a successful track record to drive revenue, user acquisition and brand awareness.
This role reports to the Director of Marketing and is an exciting opportunity to join a fast-growing agency and a large team of like-minded professionals.
Main Responsibilities of a Performance Marketing Specialist
Your responsibilities will include:
- Creating and executing a strong performance marketing strategy & execution plan
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
Key Requirements
- You have a degree in Marketing, Business Administration or a related field.
- You have a minimum of 2 years prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
- You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
- You possess excellent analytical skills and leverage data, metrics, analytics and consumer behaviour trends to drive actionable insights & recommendations.
- You are a highly goal-oriented individual and have excellent communication skills. Strong ability to communicate to clients and key stakeholders, both internally and external.
- You are open-minded, curious and a strong problem solver.
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