Digital Editor
2 weeks ago
WHAT WILL I BE DOING?
- Work with the digital editorial manager to craft and communicate the AllSaints tone of voice guidelines and style guide
- Work closely with the digital design team to provide copy for creative briefs, including site copy, editorial features, performance marketing and ad hoc design requests
- Be a visible point of contact for all copy and TOV requests, maintaining a strong working relationship with the wider team
- Mentor and guide the digital copywriter and junior copywriter, offering advice and support on copy as and when required
- Liaise with product and marketing teams across the business to ensure all copy is factually correct
- Work closely with the SEO manager on keyword optimisation, ensuring that all copy and content is search optimised
- Support performance marketing with copy for paid marketing channels
- Support the digital editorial manager with the execution of BAU content across digital channels, including website, email, editorial and performance marketing
- Brief editorial content features in accordance with the digital calendar, ensuring all briefs are completed and passed on time to the digital design team with the correct detail
- Support the digital editorial manager in liaising with wider teams across the business to ensure content is ready for sign-off with the senior management team
- Support the digital editorial manager with content reporting
- Deputise for the digital editorial manager as and when required
- Solid experience as a copywriter and/or editor, ideally in the fashion industry
- An ability to craft unique long and short form copy and well versed in the world of fashion storytelling and the latest digital content trends
- An understanding of brand tone of voice
- A team player who is confident and creative
- Is computer literate and able to use CMS systems and Microsoft suite
- Proactive and able to think creatively when problem solving
- Ability to communicate with others clearly, effectively, professional and with respect
- Strives to achieve and drive the best results possible for the brand
- Excellent time management and organisational skills, able to prioritise work accordingly and work flexibly to hit deadlines
- Demonstrates the brand values and promotes them within the business
- Excellent team player who is collaborative in their approach and support team objectives
- Reliable and acts in a timely manner
- Experience in Photoshop, HTML and website content management preferable
- An understanding of SEO best practice
- Creative eye and attention to detail
- Motivated self-starter who can work autonomously
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