Brand and Insights Manager

2 weeks ago

Burnley Lancashire, United Kingdom The VEKA UK Group Full time

As the Brand & Insight Manager, you'll play a pivotal role in shaping VEKA's brand identity and driving strategic marketing initiatives. Reporting directly to the Marketing Director, you'll lead the development and execution of comprehensive brand plans, leveraging insights to drive engagement and growth across all markets. Serve as dedicated Marketing Support on all product launches, owning all product literature and driving VEKA’s presence as an industry leader.
Act as the 'brand police', ensuring consistency internally and externally within VEKA brand guidelines.
Drive digital strategy across all channels, including GDN and Social Media, creating paid and organic campaigns while ensuring clear UX across all websites and portals.
Manage all digital assets and services, ensuring they are up-to-date and functioning correctly at all times.
Collaborate with HR to deliver best-in-class internal communication and with the Recruitment Manager to amplify VEKA’s employer brand.
Take ownership of the Marketing budget, collaborating with key stakeholders to deliver against overall objectives.
Work closely with cross-functional teams to support the delivery of customer marketing and prospect plans.
Drive extensive research to deliver key insights, informing marketing and sales strategies.
Manage Marketing Executive, ensuring their growth and development within the team.
Ensure all projects are completed to a high quality, meeting deadlines, and within budget.
Degree in Marketing or related field, or relevant hands-on experience.
Approximately 8 years' marketing experience (B2B) with a strong focus on brand strategy and digital marketing.
Impeccable attention to detail and strong project management abilities.
Digital thinker with experience in paid and organic social campaigns.
Research and insight-driven, with the ability to interpret data effectively.
Proficiency in website platforms and CRMs, HubSpot knowledge desirable.
Commercial thinker with strong presentation skills.
Creative thinker who thrives in a dynamic environment.
Strong commitment to professional development and adherence to company values.
Pension (6% employer contribution)
~ Discounted gym membership
~ Free fruit and hot drinks machines
~ Enhanced holiday allowance and purchase scheme

VEKA has been leading the global development of PVCu window systems for over 50 years, through design, innovation and customer focus. With factories in over 40 countries across Europe, Asia and America, VEKA is the world’s largest manufacturer of extruded PVCu products.
we are a global community of passionate individuals dedicated to excellence. We are committed to the growth and development of our people because we believe that when our employees thrive, so does our organisation.
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