Brand Manager

4 weeks ago

Burnley, United Kingdom VEKA UK Full time
As the Brand & Insight Manager, you'll play a pivotal role in shaping VEKA's brand identity and driving strategic marketing initiatives. Reporting directly to the Marketing Director, you'll lead the development and execution of comprehensive brand plans, leveraging insights to drive engagement and growth across all markets. If you're a dynamic marketer with a passion for strategy, creativity, and driving results, we want to hear from you

What you'll do:
  • Serve as dedicated Marketing Support on all product launches, owning all product literature and driving VEKA’s presence as an industry leader.
  • Develop integrated campaigns and activations to drive awareness, consideration, acquisition, and engagement across all target markets.
  • Act as the 'brand police', ensuring consistency internally and externally within VEKA brand guidelines.
  • Drive digital strategy across all channels, including GDN and Social Media, creating paid and organic campaigns while ensuring clear UX across all websites and portals.
  • Manage all digital assets and services, ensuring they are up-to-date and functioning correctly at all times.
  • Collaborate with HR to deliver best-in-class internal communication and with the Recruitment Manager to amplify VEKA’s employer brand.
  • Nurture and lead external agencies to ensure optimal output and cost-effectiveness.
  • Take ownership of the Marketing budget, collaborating with key stakeholders to deliver against overall objectives.
  • Work closely with cross-functional teams to support the delivery of customer marketing and prospect plans.
  • Drive extensive research to deliver key insights, informing marketing and sales strategies.
  • Own and deliver top-class Social Media and PR efforts.
  • Manage Marketing Executive, ensuring their growth and development within the team.
  • Ensure all projects are completed to a high quality, meeting deadlines, and within budget.

What you'll need:
  • Degree in Marketing or related field, or relevant hands-on experience.
  • Approximately 8 years' marketing experience (B2B) with a strong focus on brand strategy and digital marketing.
  • Proven track record of delivering results against objectives.
  • Excellent communication and negotiation skills.
  • Impeccable attention to detail and strong project management abilities.
  • Digital thinker with experience in paid and organic social campaigns.
  • Research and insight-driven, with the ability to interpret data effectively.
  • Proficiency in website platforms and CRMs, HubSpot knowledge desirable.
  • Commercial thinker with strong presentation skills.
  • Ability to work collaboratively across teams and build strong relationships.
  • Creative thinker who thrives in a dynamic environment.
  • Strong commitment to professional development and adherence to company values.

What you'll get:
  • Healthcare cash plan.
  • Pension (6% employer contribution).
  • Annual profit share (uncapped).
  • Discounted gym membership.
  • Free fruit and hot drinks machines.
  • Subsidized vending machines.
  • 4 x salary death in service.
  • Enhanced holiday allowance and purchase scheme.

At VEKA, we are more than just a workplace; we are a global community of passionate individuals dedicated to excellence. We are innovators, constantly pushing boundaries to shape the future of our industry. We are collaborators, creating a culture of teamwork, accountability and mutual support. We are committed to the growth and development of our people because we believe that when our employees thrive, so does our organization.

#WeAreVEKA - Are You?

VEKA embraces diversity and inclusion, welcoming applicants from all backgrounds. Join us in cultivating a workplace that celebrates individuality and promotes collaboration.

About VEKA UK:

VEKA has been leading the global development of PVCU window systems for over 50 years, through design, innovation and customer focus. With subsidiaries in over 40 countries across Europe, Asia, America and Russia, VEKA is the world’s largest manufacturer of extruded PVCU products.Headquartered in Germany and family owned since 1969, VEKA has retained the culture that created its success, offering a heritage of quality, efficiency, reliability, and stability to its partners.VEKA plc is the UK arm of the company; best known for the VEKA and Halo profile suites and the PVCU system that have respectively set new standards in the industry for technical excellence as well as sheer aesthetic appeal.Our German heritage is backed by British craftsmanship; quality is embedded deep within our ethos. Our ongoing commitment to product development ensures we’ll continue to evolve with the technology and the market for years to come.

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