Brand Manager

2 weeks ago

Blackburn Lancashire, United Kingdom Pets Choice Ltd Full time
Job Description

Our newest Brand Manager will be responsible for our Added Value and Scientific portfolio which includes Webbox Naturals and our latest acquisition, Vets Kitchen You will also be responsible for the creation of new challenger brands.

The added value portfolio will focus on alternative proteins and naturally functional ingredients. This is a great portfolio for the new Brand Manager to shape working closely with innovation, sales and category teams on building our presence across Grocery and other channels.

Company Overview

Pets Choice is a leading Pet Food and Pet Products Manufacturer with Head Office and Manufacturing sites based in Blackburn, Lancashire.

Pets are our passion

We put all of our love, fun, understanding and inventiveness into everything we make and it shows.

Role Responsibilities | Brand Manager

  • Manage key product portfolios for Pets Choice and contribute to NPD/EPD pipeline ensuring excellence in execution.
  • Work alongside the Senior Brand Manager owning performance, identifying opportunities, and ultimately driving business growth for the brands.
  • Develop brand content and campaign plans, implement and drive all marketing, advertising and promotional activities.
  • Develop shopper marketing and category management initiatives to deliver the shopper brand experience at the point of purchase within the retail environment.
  • Maintain brand integrity across all company marketing initiatives and communications of products.
  • Continuously monitor marketing trends and keep a close eye on competitive products and activity in the marketplace - supported by the Category & Insights team.
  • Drive New Product Development initiatives from concept through to launch, in the process unifying and motivating cross-functional teams against common goals.
  • Responsible for packaging development.
  • Manage annual brand marketing budget.

Requirements

  • Experience of Brand Management working within a FMCG business
  • Shopper marketing and category management knowledge.
  • Positive, solution focused and result oriented.
  • Strong time management.
  • Able to communicate and influence at all levels.

Please apply ASAP to be considered for interview.

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