Performance Marketing Manager

3 weeks ago

Uxbridge Greater London, United Kingdom General Mills Full time

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Jus-Rol, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.

What your role is:

This role will be part of a newly developed team focused on driving performance marketing elevation and success in Europe and will play a critical role in building data-driven and behavioural insights that will fuel consumer experiences and activation performance. This role will build a performance measurement framework across the marketing funnel, uncovering insights and translating these findings into actionable recommendations for the business. You will work with a cross- functional team to plan, operationalise and optimise performance mediaactivations across a range of brands. The successful candidate will partner with the Brand Marketing teams and media agency providing real-time data driven measurement and insights on campaign performance.

Role & responsibilities:

  • Drive the development of a multi-channel Performance Measurement Framework, including the definition of performance benchmarks, objectives and KPIs, working with cross-functional teams to integrate performance measurement into experience and activation processes.
  • Responsible for tracking, interpreting, monitoring and reportingcampaign performance across digital channels to identify and initiate real-time as well as long termoptimisations.
  • Develop Performance Marketing strategies grounded in data, insights and intuition to solve consumer problems and drive specific KPIs and measurable business outcomes.
  • Collaborate with the brand teams to define, prioritise and testhypotheses (around audience, message, channel etc.) based on data toaccelerate learning through rapid in- marketexperimentation.
  • Develop and build new data-driven performance marketingcapabilities, principles and best practices that can be scaled to other brands andmarkets.
  • Monitor and identify media driven optimisation opportunitiesusing tools such as Salesforce, Tableauandagency reporting then work with agency partners to implementoptimisations.
  • Develop new tools, measurement dashboards and reports and drive the timely distribution of data and insights across teams and key stakeholders.
  • Partner with Marketing on test and learnstrategies and support indesigning and building media plans.

What you will bring to the team:

  • Minimum 3+ years' work experience
  • Digital fluency, with experience executing data-driven marketing campaigns. Ideally with agency experience of media planning/buying
  • Comfortable with analysing data and drawing insights out of it, strong analyticalskillsessential with the ability to translate data into actionable recommendations
  • Experience working with data visualisation tools, such as Tableau,Salesforce/Datorama etc.
  • Knowledge across all digital marketing channels for purposes of measurement and analytics (email, social, SEM, paid etc.)
  • Proficiency manipulating data in Excel
  • Experience in FMCG preferred
  • Influential communication skills, with ability toarticulate recommendations clearly and concisely
  • Meticulous attention to detail, coupled with a proven ability to see the “big picture”
  • Ability to adapt to and address unforeseen needs and situations
  • Strong collaboration skills; ability to work with and influence cross-functional teams(especially Sales/Marketing)
  • Ability to adapt style and approach to unique needs of team members and business environment
  • Business oriented and results driven

What you get from us:

  • A Certified Great Place to Work, Certified Best UK Workplace and Best Workplace for Wellbeing & Women
  • Flexible and employee-focused work culture
  • Equal Employment opportunities
  • Competitive package with benefits

COMPANY OVERVIEW

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together.Because becoming the undisputed leader in food means surroundingourselves with peoplewho are hungry for what’s next.

#J-18808-Ljbffr

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