Performance Marketing Manager

2 weeks ago

Uxbridge, United Kingdom General Mills Full time

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Jus-Rol, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future. 

What your role is:

This role will be part of a newly developed team focused on driving performance marketing elevation and success in Europe and will play a critical role in building data-driven and behavioural insights that will fuel consumer experiences and activation performance. This role will build a performance measurement framework across the marketing funnel, uncovering insights and translating these findings into actionable recommendations for the business. You will work with a cross-functional team to plan, operationalise and optimise performance media activations across a range of brands. The successful candidate will partner with the Brand Marketing teams and media agency providing real-time data driven measurement and insights on campaign performance.

Role & responsibilities:

Drive the development of a multi-channel Performance Measurement Framework, including the definition of performance benchmarks, objectives and KPIs, working with cross-functional teams to integrate performance measurement into experience and activation processes.​ Responsible for tracking, interpreting, monitoring and reporting campaign performance across digital channels to identify and initiate real-time as well as long term optimisations.​ Develop Performance Marketing strategies grounded in data, insights and intuition to solve consumer problems and drive specific KPIs and measurable business outcomes.​ Collaborate with the brand teams to define, prioritise and test hypotheses (around audience, message, channel etc.) based on data to accelerate learning through rapid in-market experimentation.​ Develop and build new data-driven performance marketing capabilities, principles and best practices that can be scaled to other brands and markets.​ Monitor and identify media driven optimisation opportunities using tools such as Salesforce, Tableau and agency reporting then work with agency partners to implement optimisations.​ Develop new tools, measurement dashboards and reports and drive the timely distribution of data and insights across teams and key stakeholders.​ Partner with Marketing on test and learn strategies and support in designing and building media plans.​

What you will bring to the team:

​Minimum 3+ years' work experience​ Digital fluency, with experience executing data-driven marketing campaigns. Ideally with agency experience of media planning/buying​ Comfortable with analysing data and drawing insights out of it, strong analytical skills essential with the ability to translate data into actionable recommendations ​ Experience working with data visualisation tools, such as Tableau, Salesforce/Datorama etc.​ Knowledge across all digital marketing channels for purposes of measurement and analytics (email, social, SEM, paid etc.)​ Proficiency manipulating data in Excel​ Experience in FMCG preferred ​ Influential communication skills, with ability to articulate recommendations clearly and concisely ​ Meticulous attention to detail, coupled with a proven ability to see the “big picture”​ Ability to adapt to and address unforeseen needs and situations​ Strong collaboration skills; ability to work with and influence cross-functional teams (especially Sales/Marketing)​ Ability to adapt style and approach to unique needs of team members and business environment​ Business oriented and results driven

What you get from us:

A Certified Great Place to Work, Certified Best UK Workplace and Best Workplace for Wellbeing & Women Flexible and employee-focused work culture Equal Employment opportunities Competitive package with benefits 
COMPANY OVERVIEW

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.

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