Senior Manager, Performance

2 weeks ago

London, United Kingdom Informa Markets Full time

Informa PLC is a leading international events, intelligence and scholarly research group.

Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions. Informa Connect aims to provide expert content you cannot Google, and access to specialist networks and communities, through major branded annual events and specialist digital communities and content services.
Informa Intelligence provides specialist digital information and data products, consultancy and research services to over 25,000 business worldwide, helping companies make better informed decisions and gain competitive edge.
Informa Markets creates global platforms for industries, specialist markets and customers to trade, innovate and grow, delivering over 550 events annually, specialist digital content and actionable data solutions.
Informa Tech aims to inspire the global technology community to design, build and run a better digital world by providing research, media, training and events to specialist technology communities worldwide.
Taylor & Francis commissions, curates, produces and publishes scholarly research and reference-led content in specialist subject areas, advancing research and enabling knowledge to be discovered and shared.
Our sixth division is Global Support , which provides shared, efficient business services and function-specific expertise to each of Informa's operating divisions.
We have an exciting opportunity for an experienced Senior Marketing Manager to join our team and help us deliver inspiring and innovative Marketing campaigns across a series of world-class B2B Maritime events in the MENA region.
This role will require a creative, data-driven, and well-organised individual. You will work closely with the Head of Marketing on overall strategy, and also be very ‘Hands On’ for marketing campaign delivery. With support from two Marketing Executives (one of whom will be a direct report), you will have the autonomy to create and deliver innovative Marketing campaigns. You will have access to first-in-class training, MarTech, and support.
Your events will also benefit fromaccess to a divisional Web Manager who will advise on SEO best practices and how to achieve the best UI/UX for your event websites.You will also have support from the divisional Marketing Operations Manager who leads on various platform integrations and key administrative actions.
As the Senior Marketing Manager, you will be responsible for delivering multi-channel Marketing campaigns that support event objectives including onsite attendance and driving high quality sales leads. Planning, executing, and managing marketing campaigns that support key event objectives via (but not limited to) email marketing, social media, PPC, PR and Whatsapp/SMS.
Working with a Marketing Executive (who is a direct report) and having access to a Digital Marketing Executive who will support the delivery and optimisation of your campaigns.
Website management: Populating content and using the expertise of the Web Manager and the Digital Marketing Executive to optimise and refine the sites.
Monitoring and analysing marketing campaign performance, providing data and insights to measure success and drive improvement.
PPC agency management: Working closely with our PPC agency and the Digital Marketing Executive to bring our digital campaigns to life.
Content creation: Developing compelling and customer-focused content for a multitude of mediums including sales collateral, social media, website, and more.
Brand Management: Ensuring consistent brand messaging and image across all marketing efforts, maintaining brand integrity.
At least 4years of experience as a Marketing Manager (ideally within events)
Line management experience (ideally with formal training in this area)
Experience with building and deploying email marketing, including data segmentation, ideally in Eloqua
Experience with website CMS, ideally Adobe Experience Manager
Experience with web analytics, such as Adobe Analytics or GA4
Some experience with a CRM such as Salesforce
Prior experience working with agencies (PR, PPC)
Knowledge of segmentation and experience in database management
Knowledge of PPC, SEO and online advertising best practises
Qualities
Our marketing team is a diverse and welcoming group. We love marketing and we are constantly testing, developing and innovating in our approach.
Through hundreds of powerful brands, we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions.
You are entitled to 25 days' paid holiday per year pro rata, increasing to 27 days after 2 years' service, as well as bank holidays
·Balanced working, flexible working hours
·Season ticket loan
·Eye care vouchers
·Childcare vouchers
·Money purchased pension scheme & life assurance
·Share Match Scheme, Informa's colleagues Share incentive plan matches every share purchased with two freeshares
·Learning & Development - Our Learning team supports year-round development with face-to-face training, access to Linked-in Learning.
·Long term career development opportunities
·All Informa Colleague run networks for Diversity and Inclusion
·LGBTQIA+ Colleagues and Allies Network
·Visible & invisible disabilities and conditions Network
·Ethnic minorities and multiculturalism Network
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