Senior Performance Marketing Manager

3 weeks ago


London, United Kingdom Major Players Full time

**Senior Performance Marketing Manager - Food & Beverages
- Hybrid**

**£70,000 - £95,000**

I am working with one of the UKs most loved F&B brands for their search for a Senior Performance Marketing Manager. This person will be leading on all things Paid Media Acquisition related with a strong focus on PPC.

**As aSenior Performance Marketing Managerworking for this exciting Brand you will**:

- Devising strategies to drive online traffic to the company website and app
- Developing and managing Performance Marketing campaigns utilising a range of digital channels including PPC, Paid Social and Display
- Responsibility for the Performance Marketing budget; planning, forecasting and allocating spend accordingly
- Tracking conversions, evaluating performance against set ROAS and revenue targets and optimising campaigns accordingly
- Reporting in weekly company meetings on the overall performance and trends and be the go-to person for all things Performance Marketing

**The Senior Performance Marketing Manager will need**:

- Extensive, well-rounded strategic and operational performance marketing specialist, working for a brand or an agency
- Significant experience implementing digital strategies including mobile, content, PPC, SEO, social and online display
- Experience of media planning and of managing agencies
- Deep expertise in performance paid media principles such as keywords, ads, bidding automation, conversion funnels, website optimisation, creative testing, and audience segmentation
- Hands on implementation experience across PPC & Paid Social



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