Senior Commercial Sales Executive

2 weeks ago


City of London Greater London, United Kingdom Sheridans Full time

Branding and Advertising

TERM: Permanent

HOURS: Full-time, 9:30am - 5:30pm, Monday to Friday with one hour for lunch. A flexible approach to working hours is a must, overtime may be required at busy times.

We currently operate a hybrid working policy with at least 3 days office working per week. Our hybrid working policy is discretionary and may be subject to change.

Since 1956, Sheridans has represented individuals and organisations across a wide variety of sectors, providing quality advice which is commercially focussed and personally delivered. Our branding and advertising team is highly regarded and our experienced advertising and brand lawyers offer expert advice on the protection, promotion, exploitation and monetisation of content and brands.

The team works with some of a number of the top creative agencies, production agencies, advertising agencies, managers, national and international celebrities, and talent across the broad spectrum that comprises the media and entertainment generally as well some of the top brands that are tangential to the sector, including fashion and beauty brands, leisure and hospitality household names, consumer brands, music and technology brands, to list a few.

We are seeking an Associate with a commercial IP specialism to join Sheridans. The successful candidate will be experienced working in the media, entertainment, beauty, fashion, social media industries and generally have experience in both commercial and contentious matters concerning both IP and commercial matters.

The successful candidate will need to be flexible and have a strong willingness and enthusiasm to be involved in a variety of projects with a ‘soft-IP’ focus. The team’s work is often at the forefront of the sectors in which the firm operates and requires a candidate with positive and innovative mindset to address the creative and commercial needs of the team’s diverse client base.

The candidate will need to show a strong understanding of commercial IP matters and other IP advisory issues as well as be competent in dealing with associated contentious matters on behalf of client as and when they arise.

The role operates a high level of client contact and the candidate will be expected to work effectively with other members of the team (and broader teams within the firm), delegating where necessary, in addition to building and managing their relationships with clients, with support and supervision from Partners.

Advising on commercial IP matters relating to content including without limitation with respect to the production, exploitation, and distribution of content (including digital content) on various platforms (online and linear), and drafting related agreements (such as but not limited to, podcast agreements, content licensing and distribution agreements, production agreements, media buying, and creative agreements etc.)
• Brand work, including advising clients on brand (including trade mark) strategy, brand protection/creation, brand licensing and similar co-branded joint ventures, and drafting associated applications and/or agreements (such as but not limited to: advising and drafting intellectual property assignments, licences, joint venture agreements)
• Advising and drafting commercial contracts with agencies and their stakeholders in relation to a host of different advertising and marketing related campaigns (including without limitation in relation to online/ digital, linear, event based, and out of home initiatives)
• Advertising regulatory advisory work, including advising clients on: (i) digital regulation; (ii) online safety; This work includes advising clients on copy clearance, disclosure requirements and handling complaints or investigations by the regulators (ASA and/or CMA)
• Advising on sponsorship arrangements, including without limitation celebrity endorsements and social media and influencer marketing arrangements with talent, and drafting related agreements
• Talent advisory work including advising talent on their business dealings, business ventures, image rights, licensing and income arrangements and service level agreements with both third parties and their personal service company (or companies)
• Advising clients in relation to shareholders’ rights and interests (predominantly in brand related/ IP heavy transactions), including working closely with our corporate teams to provide transaction support in relation to IP matters concerning such transactions
• Working on supply chain matters in relation to goods and services and in respect of both ‘Business-to-Business’ and ‘Business-to-Consumer’ arrangements, including without limitation merchandise production and fulfilment, manufacturing agreements, distribution agreements, tech licensing agreements, e-commerce arrangements which includes both business terms and conditions of sale and consumer terms and conditions of sale, and freelancer/ consultant agreements for goods and services.

Brand enforcement and prosecution work, including drafting cease and desist letters in relation to IP infringements (namely in respect of copyright, designs, trade mark infringement and passing-off) and working closely with both our trade mark department and the firm’s litigation department in relation to settlement and/or matters that progress to UK and EU IPO registry tribunals and/or courts;
• Dispute resolution in respect to matters concerning breach of contract. Such work includes drafting letters before action, advising clients on litigation/ alternative dispute resolution strategies, mediation, and settlement (including drafting and advising on settlement agreements);
• Reputation management in relation to both brands and talent. The above is not an exhaustive list of duties and is intended to be indicative of representative work flows that the Branding and Trade Marks team regularly undertakes for its wide client base.

Excellent written and verbal communication skills, with experience liaising with senior internal stakeholders
• We are proud to promote inclusion & diversity among clients, candidates, and staff as an equal opportunities employer. It is our policy to support people who hold Protected Characteristics (under the Equality Act 2010) both internally and externally through supporting practices based solely upon merit.

Any details in relation to nationality and visa requirements, if relevant



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