Manager (Marketing Automation) - Business Development & Marketing - Group - London

2 weeks ago


London, United Kingdom JTC Group Full time
Manager (Marketing Automation) - Business Development & Marketing - Group - London

The role sits within the BD&M department which provides afull marketing and business development programme to the JTC Group .

Purpose of Job

To support the JTC’s digital marketing strategy for Group/InstitutionalClient Services (ICS)/Private Client Services (PCS) teams globally, with a corefocus on marketing automation and generation campaigns.

Main Responsibilities and Duties

  • Working collaboratively with the divisional marketing teams to support the delivery of business development and marketing plans
  • Manage all aspects of Pardot, serving as business champion/subject matter expert:
    - Implementation of automation rules and engagement studio
    - Campaign Management, Dynamic content
    - Build forms
  • Collaborate on marketing campaigns and identify new opportunities for demand generation
  • Manage data management initiatives, including segmentation implementation and analysis, list management
  • Manage the database subscription vendors and ensure smooth integration with marketing databases
  • Manage marketing automation campaigns for Webinars and in-person events
  • Provide support to users, training and help deliver the digital marketing roadmap
  • Producing of marketing campaign reports
  • Inspire and motivate the team to sustain the Group’s unique stakeholder culture and adherence to core competencies
  • Lead, inspire and develop direct reports and peers, fostering a culture of collaboration, growth and continuous improvement, providing guidance and managing performance in order to enhance skills, knowledge and support career development.
  • Adhere to the JTC core values and expected behaviours.
  • Adhere to Risk & Compliance procedures in relation to regulatory requirements and AML legislation.
  • Any other duties as deemed necessary by Management.
  • Degree or relevant professional qualification
  • Strong experience in Pardot and engagement studio
  • Experience of reporting on performance metrics
  • Experience with Pardot integrations such as Zoom Webinar
  • Strong communication skills with an enthusiastic and helpful attitude towards colleagues and clients
  • Strong attention to detail
  • Experience with CMS systems e.g. WordPress is a plus
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